Internet Banner Advertising

For years, Internet banner advertising was the rage in the marketing world. Advertisers commanded large sums for the creation and publishing of banners. Now, advertisers sell banners for pennies per view and some people may wonder if there is any use for this form of promotion. Yet upon closer examination of the situation, it is clear that banner ads can play a significant part in advertising campaigns. The low cost of Internet banner advertising make this a useful tool for helping to determine the appeal of a product or service within a specific market. The flexibility of this tool allows it to be adapted to the required situation quickly and easily, which is important in today's markets. Classified advertising has also changed as it made the transition to the Web. In its current state, Internet classified advertising has become a tool which allows the consumer to interact with the ad and access a clearer picture of the merchandise or service which is being sold. With both advertising methods, adapting to the changing needs and expectations of consumers has been the key to successful campaigns.

Banners can even be created by the seller, with the aid of free websites and software. After testing the results of Internet banner advertising, changes can easily be made to the banner itself or to the place it will be published. Successful runs might justify purchasing space for a larger banner, or expanding to a larger market. Advertisers may also choose to become part of a banner exchange program. These allow participants to receive additional traffic for their banner for little or no cost.

The concept behind Internet banner advertising is fairly straightforward. The banner ad may often be found in its traditional place -- unfurled along the top of the web page. The classic rectangular shape may be of several standard sizes, and ads can sometimes be found stacked along the side of web pages as well, or in other places on the web page. Animated versions are popular, although research suggests that contrasting colors and a simple yet interesting text message may actually command more attention than an annoying, strobe-like offering. When the reader clicks on the banner, they are directed to the website which is offering the product or service. While there, they can obtain further information or choose to purchase the item. Related products are also available, and the site may also contain articles with useful information about subjects which would be interesting to customers in that particular niche of the market.

In another area of the marketing spectrum, Internet classified advertising is one example of a marketing idea which started off line then easily transferred into the online arena. Three main advantages of this form of advertising stand out. One, there are many places online where an individual can place classified ads for free. Some care must be taken in order to ensure that the ad is placed where there is enough of the right kind of traffic. For example, placing an ad for books about the history of certain towns or people would find an audience within a genealogy website's readers, but might not produce customers if located within the pages of an automotive website.

One may choose to pay to place ads with listings which require payment to secure ad space. The owners of such sites should have contacts in the proper venues and are able to place ads where appropriate traffic can view them. This may result in a higher response rate, for viewers are already interested in the area that is being promoted. The second advantage of these types of ads is that Internet classified advertising is normally not as brief as print classifieds, because they are not typically priced per line. Therefore there is room for additional description, (and sometimes even pictures or videos) of the object that is being sold. Thirdly, classified ads placed on the Internet have a 'searchable' aspect that is not shared by print ads. With a single click on this type of advertising, an interested person may gain access to further information at the website which is selling the products. They may also become interested in purchasing additional items!

When purchasing items through Internet banner advertising or Internet classified advertising, consider that many state governments run websites advising about general safety tips to observe while shopping online. This is one situation where it is surely a good idea to follow the advice offered by Jesus to his disciples as he sent them out to preach: "...be ye therefore wise as serpents, and harmless as doves. But beware..." (Matthew 10:16). With the popularity of online transactions, it is good to repeat some of these tips for crime prevention here: Try to deal locally, avoiding overseas transactions. Never wire funds, as this is often a strong indicator of a fraudulent transaction. In the same spirit of caution, do not give out any financial information, such as bank account, social security, or credit card numbers. Do not send funds to Post Office boxes, and beware of the possibility of counterfeit cashier's checks or money orders. (There are credible third party payment services online which can conduct transactions for buyers and sellers, if needed.)

Be aware that some criminals use Internet classified advertising to arrange meetings with people in order to rob them. Therefore, avoid meeting in person for exchange of money or goods. If it is necessary to meet in person, an individual should not direct the buyer or seller to a home or workplace. Meet in a public place where there are plenty of people, bring a few friends along, and do not agree to go to additional locations with that person. If something seems suspicious, break off the meeting. Additional tips and information about common schemes which criminals use to defraud unsuspecting 'customers' can be found with an Internet search.

Internet Advertising Campaign

Developing an internet advertising campaign to guide online marketing efforts can save time and resources for entrepreneurs who need to focus on other aspects of the business. Marketing and promotion of products and services are vital to the success of any organization. Consumers must know about the product or service before deciding to purchase. Every advertising venue reaches a specified audience in a different way. Navigating through the World Wide Web may seem daunting as best to new entrepreneurs, but the power of online media is unmistakable. As consumers spend more time on the web, their responses through inquiries and sales are forming the methods agencies use to communicate and therefore, obtain better results. Ignoring this vast opportunity is a mistake few are willing to make. Online advertising is one of the most lucrative and cost-effective means of response-generation. An internet advertising campaign can help businesses focus their efforts on how to tap into the increasing power of online technology and niche marketing.

Developing a plan of action requires some knowledge of the industry and skill in online media. The key to any internet advertising campaign is positioning, placing the right ad in the right place at the right time to gain maximum exposure and response. Exposure means nothing if it doesn't generate response. The first step is always to know the target audience. Don't just research their spending habits, but learn about interests and find their popular hang outs. Identify key needs and promote the product or service as a way to meet those needs. Good campaigns will have several stages that are constantly under review. Since online marketing is closely tied to how consumers respond, businesses can alter methods when efforts aren't bringing in enough sales. Entrepreneurs can track spending habits even before launching a campaign to make sure they devise a plan that will target where people are buying and change when those buying habits shift. Plans should also stay within the brand development of the company so that products are easily identifies when seen in various places.

An internet advertising campaign that encompasses a variety of different tools and methods is considered by many to be the best. Pay per click (PPC) advertisements are very popular. Payment is only made when people actually click on an ad. PPC ads are very targeted towards search engine key words and can be placed on almost any website. Entrepreneurs receive regular reports documenting how many people click on the ad, helping them make the appropriate adjustments to the campaign. Relying on search engine listings is moot at best. Competition is high and chances are that a website will be competing with thousands of other similar sites for optimal attention. Banner advertising is another methods used to raise awareness of a product or service. Banners can be placed on web pages or programmed as pop-up or pop-under advertisements. These extra windows that pop up on the screen when a consumer surfs the web can be considered very annoying, and many Internet service providers have programmed ways to block advertisers from doing this. An internet advertising campaign can also include free marketing opportunities like placement on online directories or article writing. If the bandwidth is available, business owners can hire professional writers or marketers to write articles focusing on the product or service and list them on an article database with a link back to the website. Some even join with competitors to generate a stronger web presence. Keeping articles current and circulating can take a lot of time and effort.

Experience is often the best teacher. When new businesses branch out into online media, experience may be the one thing that is lacking. Many new entrepreneurs decide to outsource marketing campaigns to outside agencies that have the knowledge and expertise in online advertising. These agencies can help businesses develop an effective internet advertising campaign as well as develop and execute the plan. These agencies often have connections with various online media, social networks and other advertising venues that may not be available to the average business owner. Plus, they often have the technical developments to carry the campaign through to completion, freeing business owners from finding and hiring other experts. However, entrepreneurs should research agencies before choosing to make sure they have a verifiable track history and can provide referrals from past clients. Be sure to choose an agency who specializes or has at least some experience in the industry. Don't be afraid to try a few out if budgets allow before choosing one that fits the needs of the business. A consultant can remove a lot of headaches from the process, but it is only one ally to choose from. Business marketing professionals can also be very helpful in developing and implementing a plan. "Grant thee according to thine own heart, and fulfil all thy counsel." (Psalm 20:4)

As with any successful endeavor, a crucial key is to keep customers coming back to the website for more information and return purchases. Email newsletters, special sales, or gift offers should be taken in to consideration with any internet advertising campaign. Once a customer signs up for more information, use it. Send out a newsletter with product information, testimonials, behind-the-scenes articles, interviews, special offers, free gifts and links to various products and services offered on the website. Always keep the information fresh and current so the customer stays interested and returns for more purchases. Once a person unsubscribes from an email list, it is very hard to attract that customer again.

Developing an internet advertising campaign is just the beginning of marketing success. Although feedback is often available quickly, lasting results do not happen overnight. Sometimes, it takes time for search engines to pick up on new websites and several ad appearances before someone will click on a graphic or text link to find out more information. Be patient and don't give up on the process. Strong campaigns are built on strong ideas that come from experience. Don't be afraid to alter the plan as needed but don't give up on it.





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