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Free Marketing Evaluation
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ChristiaNet's Free Marketing Evaluation assesses marketing plans, lead generation and website effectiveness as they relate to the competition. The 20 marketing evaluation questions are designed to help company executives understand their marketing strategy and identify areas of improvement. When you click the submit button at the end of the marketing evaluation, the responses will be scored automatically and an evaluation profile provided.

1.  Is your business experiencing growth?
The business is experiencing a decline in sales.
The business is remaining flat and surviving.
The business is growing fast and revenues are increasing.

2.  How strong is your market share?
The business has a small market share position.
The business has a good market share position.
The business holds a leading market share position.

3.  Do you foresee revenues increasing over the coming years?
Revenues will decrease during this difficult economic climate.
Revenues should remain flat provided the economy is stable.
Revenues should increase and are unaffected by the economy.

4.  What is the overall effectiveness of your marketing plan?
The business does not have a marketing plan.
The marketing plan produces some leads and sales.
The marketing plan generates an ample amount of leads and sales.

5.  How effective is your lead generation system?
The business does not have a lead generation system.
The lead generation system produces many quality leads.
The lead generation system produces countless quality leads.

6.  Does the business have a variety of lead generation sources?
The business has one or two lead generation sources.
The business has several lead generation sources.
The business has numerous diverse lead generation sources.

7.  How cost effective is your offline lead generation?
Lead generation is expensive with low conversion rates.
Lead generation matches the average industry standards.
Lead generation is inexpensive with high conversion rates.

8.  How cost effective is your web-based lead generation?
Lead generation is expensive with low conversion rates.
Lead generation matches the average industry standards.
Lead generation is inexpensive with high conversion rates.

9.  What is the overall effectiveness of your Internet advertising?
Produces minimal leads that convert into sales.
Produces many leads that convert into sales.
Produces ample high quality leads that convert into sales.

10.  Do you have successful Banner campaigns established?
Produces minimal sales or no Banner advertising in place.
Produces some leads and a few sales.
Produces many high quality leads that convert into sales.

11.  Do you have successful Email campaigns established?
Produces minimal sales or no Email advertising in place.
Produces some leads and a few sales.
Produces many high quality leads that convert into sales.

12.  Is the business following all of the CAN-SPAM Act of 2003 laws?
Did not know there were official SPAM laws.
Following some of the law requirements.
Fully compliant with all CAN-SPAM law requirements.

13.  Does your business use email services that are officially whitelisted?
The business uses any email service that has a reasonable price.
The business usually uses whitelisted email lists.
The business only uses officially whitelisted email lists.

14.  What is the overall effectiveness of your business website?
Thousands of monthly visitors generating a few leads and sales.
Tens of thousands of monthly visitors generating many leads and sales.
Millions of monthly visitors generating ample leads and sales.

15.  How well is the business website positioned in the search engines?
The website keywords are not found in the Top 10 search results.
The website keywords are listed in the Top 10 search results.
The website is ranked #1 for many competitive keywords.

16.  Is your website at risk of being banned from the search engines?
Any technique is used to get ranked high in the search engines.
Mostly "whitehat" techniques are used to rank in the search engines.
Only "whitehat" techniques are used to rank in the search engines.

17.  Does the website have incoming links from authority websites?
Many incoming links, but none from authority sites.
Many incoming links with a few from authority websites.
Many incoming links from authority sites.

18.  How was the business website designed?
The website was built by our in-house staff.
The website was built by a web design company.
The website was built by an Internet marketing expert.

19.  Can Internet users quickly and easily contact your business?
Users can reach the business through a contact form.
Users can reach the business through a telephone number and form.
A telephone number, email, physical address and form are available.

20.  Is the website your number one lead generation source and salesperson?
The website generates few leads and sales.
The website generates many high quality leads and sales.
The website is our number one lead source and salesperson.


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