Business To Consumer Ecommerce
Business to consumer ecommerce is growing as consumers experiment with making purchases online. Some sources say that the popularity of purchasing over the Internet is growing rapidly as consumers find out there are many advantages to shopping online. Most sites provide shoppers with a stress free way to buy products without the hassle of driving in traffic or of standing in long lines. Other advantages include cheaper prices, easy ways to pay, and fast delivery. Business ecommerce solution helps businesses to create a presence on the Internet while reducing their operating costs and gaining consumer confidence with quality sites that make shopping experiences easy and fun. E-customers want a secure transaction, clear product information, competitive prices, quick processing, and an easy to use exchange and return policy.
Building a web store is dependent upon having a quality website that provides the consumer with an enjoyable experience with easy navigation and quick downloads of pages. Pages that are overloaded with advertisements are not popular with customers. Business to consumer ecommerce provides easy to understand products and services so the customer can clearly see what is available and can understand the process of selecting items and checking out. The sites that offer in-stock inventory counts and estimates of delivery dates are known for better customer service than those who do not. "But thou shalt have a perfect and just weight, a perfect and just measure shalt thou have: that thy days may be lengthened in the land which the LORD Thy God giveth thee." (Deuteronomy 25:15) The Lord wants His people to conduct business with honesty and provide customer service with integrity.
Popular products and services that consumer's can readily find on the Internet include apparel, books, music, toys, flowers, airline tickets, hotel reservations, car rentals, office supplies, videos, computer software, and food. A business ecommerce solution that includes popular products and services has a good chance to do well online. Pricing the products competitively could mean the difference in making a sale or not making a sale. The online shopper can easily compare sites in the effort of finding the best price so this makes it extremely important for prices to be competitive with other businesses that carry the same types of products.
Selling on the Internet allows the small business to have a way to have a presence and compete with big companies. Business to consumer ecommerce can be very profitable for small business owners especially when they have a quality website that is easy to navigate with quick download speeds. Selling online is different from selling at location. Selling at location makes it easier to sell products and answer questions concerning customers. Online selling means trying to anticipate ahead of time any questions or concerns the customer might have and being sure that he or she can readily find the answers. When customers are trying to find answers, they can easily become discouraged and may go to a competitor's site instead. Be sure there are multiple ways that an interested customer can find out information.
Every website should have a home page, frequently answered questions page, easily found product pages, finding a store location page, customer service contact information, and any other pages or links that will make shopping easier. A well designed website is probably the most important aspect of selling online. A business ecommerce solution worth considering is to have a professional web designer to help with setting up web pages and a web store. Choosing a domain name and web address is the first part of the process with designing a profitable website. After choosing a domain name registration ensures that no one else can use it. Some businesses have found it useful to choose many variations of the domain name to help draw customers to their site.
An online product catalog should be designed to make it easy for a customer to find the product of choice. The graphic representation of the product is very important. Since customers can not see the products in real life the graphic representation must be as real to life as possible with the capability of zooming in on the details. Business to consumer ecommerce means designing an online product catalog that is a wealth of information. In addition, download of graphics should be a quick as possible because online shoppers can get impatient if the download time to see each product is delayed. Smaller graphics are best but should have the capability of being able to zoom in on them. Smaller graphics will load faster than larger ones and more items can be placed on each page if they are initially smaller.
A profitable web store will include an ordering system that allows the customer to place items for purchase in a shopping cart. The shopping cart should have the capability of making changes to the items ordered including being able to delete an item. The shopping experience of a business ecommerce solution will allow the customer to easily navigate to the place where checking out is possible. The checkout should include the preference of payment and shipping along with the accessibility of using coupons or promotions. Most online shoppers prefer to use a credit card for payment. Setting up a merchant account is necessary for any business who wants to really be successful. Of course the site must be secure with a secure server so that customers will feel that their information is safe when they enter it. For the customer's who will not feel secure giving out their personal information or credit card information over the web every checkout should include the option of allowing the customer to call in their information over the phone.