Network Marketing Consultant

A professional network marketing consultant advises multi level marketing (MLM) companies and their associates on how to position themselves for greater profitability. MLMs focus on selling directly to consumers through a team, or network, of well trained independent sales associates who are paid commissions on each sale. Network selling also relies on multiple layers, or tiers, of associates whose goal is to build their own business within the organization by recruiting and managing other team members. The parent company pays bonuses and commissions to managers who successfully recruit other associates and meet or exceed goals to sell consumer-direct products. Regardless of the product or services offered, most reputable MLM companies stress training associates to become not only top salespersons through effectively promoting products, but also to build relationships which lead to increased revenue and an expanded sales force. A network marketing consultant may be asked to conduct training sessions to help novice and experienced representatives hone selling and interpersonal skills.

As MLM corporations experience growth, there must be a concentrated effort on managing the bottom line. Not only must sales associates be adequately trained, but products must also be promoted to continue building a loyal customer base. An astute network marketing consultant utilizes software to assess product and sales performance, gauge consumer demand, and tailor promotional efforts to target specific audiences. Corporate executive officers are concerned about brand management, product research, and developing strategies to gain and retain a greater market share. Multi level marketing corporations also employ interactive sales tools which can track customer orders for each associate; credit accounts for commissions, bonuses and incentives; and keep an account of which products perform best in a specific demographic. Similarly, all souls must give an account of the lives they live before God. "For it is written, As I live, saith the Lord, every knee shall bow to me, and every tongue shall confess to God. So then every one of us shall give account of himself to God" (Romans 14:12).

An accomplished network marketing consultant can guide multi level marketing companies toward greater success in recruitment and in sales efforts. Most consultants have had years of first-hand experience selling a myriad products and many are professionals with postgraduate business or advertising degrees. By suggesting and implementing advertising and promotional strategies which reinforce the company's brand and continuing to help develop a stronger network of qualified associates through ongoing training, consultants become an invaluable asset to a company's success. Working with production personnel, in-house creative teams, and Internet technicians, consultants can help move a multi level marketing company forward, keeping abreast of new consumer buying trends and product demands.

One of the goals of a network marketing consultant is to help companies remain competitive with other corporations while growing their brand. Successful MLMs are those which continue to evolve and reinvent themselves, not remaining stagnant in product lines or stale in an approach to selling to an ever changing market. Cosmetics firms which formerly sold solely to women, adapt products, advertising, and marketing to appeal to men and to tap into newer sectors of the population. The job of a MLM consultant is also to develop new ways of selling to non-traditional markets, while training associates to reach beyond conventional ways of getting product information to potential customers. In recent years, multi level marketing corporations have developed interactive web sites to reach a global audience with products which appeal to a wider demographic.

A creative network marketing consultant may suggest moving companies towards web-based distribution and digital promotion to increase productivity and tap into global markets. Web-based ordering menus, online catalogs, and customized sales rep pages are all tools MLM companies use to help boost sales and more effectively manage products, personnel, and revenue. E-associates are able to take orders from around the globe without having face-to-face contact. Corporations issue representatives a unique user identification number and password to sell products and collect commissions. Consumers can log onto sales associates' web pages, browse online catalogs, and make credit card payments, which are directly credited to the associate's account. The corporate accounting office deducts the associate's product cost and issues an electronic payment or credit. Today's MLM sales representatives could conceivably work an Internet-based business from the comfort of an easy chair without having to handle or distribute products.

While networking organizations depend largely on relationship-based sales, a strong Internet presence serves to reinforce the corporate brand and inject freshness into the company, especially those that have existed for a long period of time. Sales associates can utilize digital tools, such as emails, instant messages, and chat rooms to interest consumers and potential recruits in buying products or joining the organization. Corporations can also implement multimedia strategies, including product brochures, mailers, business cards, and point-of-purchase displays; combined with electronic media such as home pages to promote a specific brand. The network marketing consultant may offer innovative ways to train sales associates to present products in such as way as to change the consumer's perception about a firm's brand and bring companies up to date.

As consumer-direct sales companies develop new products and gain new associates, the need for a network marketing consultant to provide ongoing training and expertise in steering companies toward greater profitability increases. Consultants can show business owners how to work smarter and tap into non-traditional markets for more lucrative earnings. Knowledgeable consultants usually work on a contract basis or an hourly fee. While fees are based on the company's requirements, an effective ongoing networking strategy which boosts revenue and spurs representatives to achieve greater goals is well worth the dollar.

Internet Business Scams

Becoming aware of internet business scams can save time, heartache, and headaches. Promises of financial freedom, time for family and lots of money are easy lures for people who are just plain tired of running the rat race. A person in this category must be careful. This type of online business scammer is gunning for an opportunity to offer all those things and more. Unsuspecting recruits rejoice when they have finally found the golden key to making money online without doing much of anything at all. If the opportunity sounds too good to be true, then it probably is too good to be true.

Especially prevalent online are internet business scams called pyramid schemes. A main characteristic of a pyramid scheme is that there is an investment with the promise that when a person gets to a certain level the initial investment will be returned along with thousands more. People will send in money hand over fist. It's like creating an ATM machine. Run for cover. Don't pass GO. Picture this; there is a website that says to just duplicate this website in order to get similar results. In the real world, in home towns and communities, that may be true, but on the internet duplications are, not only, not rewarded; they are, in fact, shunned.

The typical search engine will only list unique results. Therefore, posting the same content as someone else, will get the least amount of traffic. Search engines look for customized, unique content. Google; for example will only return results according to the ranking a website receives in harmony with the relevance to the search. Therefore, a person who duplicates the website of another is seen as a non-entity and will not be ranked at all. In addition to the search engine ranking issues, there are many other clues that the website being viewed may be one of those pesky internet business scams. Businesses, real businesses, whether they are internet based or not, have products or services to offer people whether or not a person signs up as a representative. A multi-level marketing or MLM company has products and/or services. There may be other websites that post the fact that any MLM is a scam. Although that may be true in some cases, do not shy away from a multi-level marketing (sometimes called a network marketing) company; based on their business model alone. Many companies successfully market their products and services through MLM's.

Take a look at the business opportunity franchise disclosure document to see if there is any information about lawsuits, fraud, or previous unsavory dealings. The document also gives information about previous purchasers. Internet business scams give people the run around. Check references given to see if the previous purchasers are on the list. Then, interview previous buyers, in person if possible, to see if they are actually operating that business. If an internet opportunity promoter charges more than $500 to get involved in the business, disclosure of potential earnings is required in writing. If a straight answer is not forthcoming or there is a refusal to put the information in writing, watch out, this may be a scam. The allure of programs that turn out to be internet business scams is quite amazing. The program developers appeal to the basest parts of the human imagination; the desire to be rich, carefree, and part of the leisure class. Quiet as it is kept, the leisure class is actually not the people who have done what it takes to earn or otherwise acquire wealth, but are the recipient children and spouses that come along after the fact. Most people who earn the money are too worried about returning to their previous financial status to really get the full benefits of enjoyment.

On the internet people can sign up to represent many different companies and never pay out a dime in what are called affiliate programs. They are not internet business scams. Affiliate programs have rules and regulations, but do not require a cash investment in order to make money. The premise is a win-win for all. A merchant has a product. But instead of hiring a sales team and paying salaries or even keeping track of earnings for the payment of commissions, the merchant either starts their own or signs-up with a company who runs affiliate programs. The affiliate program is, by and large, automated. The affiliate just follows the rules, promotes a product or service, and gets paid a commission if a sale is made. If no sale is made, the affiliate gets paid nothing. The benefit to the merchant of course is that a sale is made and the cost to make the sale is very minimal. If a person comes in contact with an affiliate program that asks for money to sign up, then it is not a true affiliate program; but may be one of many internet business scams.

Promises of lots of money, free time, and an opportunity to join the leisure class will probably fall into a category of scam. But, there is hope for those who really do want a way out of their 9 to 5. "There is one alone, and there is not a second; yea, he hath neither child nor brother: yet is there no end of all his labour; neither is his eye satisfied with riches; neither saith he, For whom do I labour, and bereave my soul of good? This is also vanity, yea, it is a sore travail." (Ecclesiastes 4:8) A real business starts with a plan, research, and hard work. There is no substitute. Whether a network marketing business model is the choice or not; be aware that time and sacrifice is needed in order to reap the rewards. Otherwise, rejoicing will turn into sour grapes because of being scammed in one of the, ever so plentiful, internet business scams.





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