Web Marketing Plan

A web marketing plan is absolutely essential in today's Internet driven world. Since there are an estimated five billion pages on the World Wide Web, it is a given that a website will get swallowed up in its vastness unless a smart strategy is implemented to get its content in front of targeted viewers. Whether it is a non-profit or a red-hot money making enterprise, the right strategy will attract new visitors, create a stream of donations or bring about sales. The problem anyone faces in crafting a web marketing plan is the onslaught of advice, information and voices coming from every direction about the smartest, most profitable and in some cases most budget pleasing ways to do Internet publicity. Because there are so many plans, so many methods, and so much noise, a person is bound to make some mistakes in the beginning of this process. In a very real sense, the Internet is often a laboratory where experimenting for the right marketing combination is an ongoing practice.

There are some cardinal principles that must be heeded when developing such a Web strategy. The most prominent one would be to make sure one's website opening page had enough of the key word phrases that will trigger search engine recognition and high ranking on results pages. This technique is called keyword prominence and even in the first page near the top should be placed the most common search words related to the site's subject matter. There are a number of highly detailed rules about how a first page should be constructed so tapping into expert knowledge is advised. There are a number of trustworthy sites online that can help guide a person in the initial stages of web marketing plans. While there are dozens of strategies in getting one's site to be noticed and thereby become profitable, there are a few plans that are givens.

The first would be to decide who is going to be the target of the website. Knowing what the target demographic looks like and gaining every last bit of information about the lives of these people is very important so that specific needs can be met by the website's content. Additionally, promotion of the site will be a fundamental part of all web marketing plans. This will include the discussion and possible inclusion of several types of marketing strategies including viral campaigns, email blitzes and even direct mailing to targeted recipients. Having a strategy for business is very important, but having a strategy for living and dying is the ultimate priority. Jesus summed up the right strategy when He said these words: "Therefore take no thought saying, what shall we eat for what shall we drink, or wherewithal shall we be clothed? But seek first the kingdom of God and his righteousness and all these things shall be added unto you." (Matthew 6:31,33)

Included in most web marketing plans is the consideration of either creating or getting into an affiliate marketing network. Millions of websites display the ads of other companies, oftentimes even those of rivals. From a strictly marketing standpoint, this is a very good move to increase one's footprint across the five billion pages of the World Wide Web. Experts on Internet advertising espouse the strategy of using the relatedness that websites have with one another. For example, sitting down and thinking about all the related interests that a person might have about the subject of debt might produce a list of bankruptcy attorney websites, debt counseling and debt solution websites, perhaps to loan websites and even to perhaps blogs dealing with depression. If a person who had questions about debt would enter into a one of the web marketing plans having to do with debt, he could conceivably stay within the network for a long time, teleporting from one link to another. And all along the way, the visitor would be traveling a path that could produce income for host websites if he purchases a product from one the hosted links.

One of the other very proven methods of web marketing plans is the inclusion of a strong email marketing campaign. There are no methods of reaching the millions of Internet users more productive than a well thought out email campaign that reach literally millions of email addresses in a very short amount of time. There is, of course the added ability of judging the effectiveness of such an Internet mail blitz almost within hours of the campaign being launched. And while issues of getting past network spam blockers and the sometimes perceived issue of harassing recipients with unwanted messages must be addressed, the bottom line is an amazing ability to get one's website in front of a great deal of people with a comparatively small amount of expense. If a person desires, a number of email marketing companies can provide fairly sophisticated mailing lists that have targeted addresses that have been prescreened for email acceptance. Additionally, these lists can focus on very narrow demographic populations.

Making sure that a person has a narrow focus is extremely important for any of the web marketing plans a site owner adopts. One cannot be all things to all people and neither can a website. Imagine someone selling cat merchandise thinking that dog owners might be enamored with all the pretty bags of catnip. So make sure that the approach is not a single size fits all. A single last thought: it's one thing to talk about web marketing, it is another thing to draw a plan up, and it's a third thing to actually implement the strategy.







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