Full Color Brochure Printing

Full color brochure printing is generally the choice of businesses and organizations that want to put their best foot forward in advertising strategies. While it is more expensive to have multi-colored brochures printed, grabbing the attention of prospective consumers makes the extra expense worthwhile. Brochures are used by a multiplicity of groups, agencies, and individuals to promote a particular idea, service, product or agenda. This type of printed material is one of the best ways to put something in the hands of interested parties that may keep it to refer to later. It can actually be viewed as a larger sized business card with information and contact addresses. Many recipients file away brochures from many different sources in order to keep an array of information at their fingertips. As part of any broad scope marketing strategy, brochures have always been a mainstay among any group that wishes to leave a lasting impression.

Brochures can be printed in just about any format imaginable with more and more new designs being offered by trendy design companies. The typical design for full color brochure printing has been a tri-fold layout on an 8 1/2" by 11" size of paper. Traditionally, this size has provided flexible usage by both advertiser and recipient because of a conventional size that can be tucked neatly inside a notebook, shirt pocket or file jacket. There are many other sizes for brochures that are available as well, however, such as double, four fold and specially cut designs. Today's design and printing methods allows for many variations of traditional layouts for both brochures and full color catalog printing projects. Catalogues are another very important presentation tool for many businesses that offer multiple products or services.

A well written, neatly designed catalogue can provide information, prices, and optional features for many company products that can offer consumers info that can be kept at their fingertips. Catalogues are more effective if they are full color catalog printing projects because most consumers want to get a good look at the product they are interested in purchasing. While many online businesses offer online catalogues, their hard copy catalogues are appreciated and used by both Internet users and offline customers. Some companies do well to print yearly periodicals that offer the latest in a particular line of products. This type of printed material can be kept on hand by consumers or filed for future use throughout the year. Again, while online shopping carts are of growing importance for businesses world wide, there is still a huge offline market that must continually be reached.

Catalogues also come in differing dimensions and lay out design options. Since an 8 1/2" by 11" size paper is the standard in printing sizes for just about everything, many catalogues have traditionally been printed in this format. Printers that do not have to provide oversized or undersized paper cuts on either catalogue or full color brochure printing always charge less for the finished product. Typewriter sized paper is the standard by which all variations in paper sizes are measured. Most variations from there cost extra whether it is full color or not. Catalogues can be printed in many variations such as 3" x 9" or 4 1/2" x 11". These special stock sizes require extra cutting and appropriate binding methods that can cost more.

No matter what the type of advertising or marketing document a company needs, there are several basic guidelines that are helpful in planning for the most effective finished product. "Commit thy works unto the Lord, and thy thoughts shall be established." (Prov. 16:3) Both full color catalog printing or a brochure project needs to be designed with the target audience in mind. Its important to grab the interest of a consumer and then draw them into the inside of the advertising or marketing copy. Any marketing copy should be easy to read, informative and helpful. While brochures are generally designed to provide just enough information to pique the target audiences interest regarding a product or service, a catalogue should help them get right to the point in finding the suggested product or service.

Another thing to keep in mind during the planning stages of a printed project is to make sure that the layout is appealing to the reader. Printed material that is so jam packed with content that a reader gets lost in the maze of information is not as effective as one that is layed out with lots of white space. White space strategically placed within well written bites of information is much more attractive and useful to clients whether it is a full color catalog printing project or a simple brochure. There are many printing options besides four color that are available as well such as one, two and three color.

A one color project can actually provide a rather appealing print job if well designed because of the ability to add various shades within the one color. This method makes a project appear to have more than one color and is also very inexpensive. While this cheaper alternative to full color brochure printing can be a viable option for small organizations, companies that want to make the best of a first impression would do well to get comparative pricing for multi-colored print projects. Advertising and marketing tools such as catalogues, brochures, business cards, letterheads and a multiplicity of other printed aids are immensely helpful in promoting any company's business interest.

Cheap Color Brochure Printing

Online brochure printing services offer high-quality volume production at affordable rates. Due to lower costs, higher speed digital presses, and faster delivery, more advertisers are opting for internet production rather than traditional offset and web press duplication. The results are so similar that most people have a hard time distinguishing from more expensive press copies and lesser expensive direct-digital pamphlets ordered online. Cheap color brochure printing is a plus for printers and customers. Instead of spending hours burning negatives and setting up four-color presses, printers can save on expensive inks, film, and metal plates. Traditional four-color presses require separate runs for each color, overlapping successive layers of ink until images are created on a particular paper stock.

Thanks to high-tech innovations in brochure printing services, graphic designers can send digital artwork in downloadable FTP files to printer's websites and online servers. Instead of making separations with metal plates for each spot color, digital presses generate full-color electronic images of original art on almost any paper stock traditional offset and web presses are capable of handling. In direct digital production, designers generate electronic files, which are uploaded to a printer's workstation that creates PostScript files from the original document. Bitmap images are screened, while vector images, or line artwork, retains its original sharpness. Files are sent electronically to digital presses, which resemble huge color copiers and utilize a similar process. Some digital presses, which mimic offset press processes, transfer electronic images onto electro-photographic "drums," where four separate toner cartridges "offset" separate images onto selected paper stock. The result is a four-color dry image which can be folded or trimmed immediately with little or no waiting.

Web-based services can meet fast turnarounds, on-demand, and short-run orders easily because of digital printing. And because digital is so much faster than offset production, with no drying time between plates, brochure printing services can promise lightning fast delivery of orders, usually within two to three business days. Additional time is required for special finishes, such as foil stamping, veneers, or custom folding. And because online digital printing is so exacting, printers don't have to worry about excessive waste due to problems with registration. Digitally printed images are reproduced with crystal clear clarity and colors are perfectly blended, closely matching original electronic files. The Word of God and the Holy Spirit unifies men of every hue, color and creed in the faith of Jesus Christ. "For through Him we both have access by one Spirit unto the Father. Now therefore ye are no more strangers and foreigner, but fellowcitizens with the saints, and of the household of God" (Ephesians 2:18-19).

Independent designers, advertising agencies, and marketing firms take advantage of cheap color brochure printing to realize greater profits and satisfy discriminating customers on a tight deadline and even tighter budget. The cost savings can be considerable. Most offset printers have money tied up in expensive equipment and employee hours. Platemaking, or photographing original artwork onto metal plates from negatives, is time consuming and costly. Printers must bear the expense of metal plates, chemicals, and technicians. Oil-based offset inks, which are applied to metal plates, are yet another expense in traditional processes. Due to skyrocketing oil costs, printers must pay more for oil-based inks; and those costs are usually passed on to the customer. Finally, paper is another commodity that increases in cost. While digital printing uses the same stock as traditional processes, no one can deny that simpler processes represent a substantial savings to online and onsite print production houses.

Designers and ad agencies that rely on web-based printing services should browse the Internet for providers and get quotes based on project requirements. Most online commercial printers require account registration for independent agencies and designers. Printers usually accept major credit cards; however most require a deposit or credit application for high volume printing or short runs over 100 copies. Customers should be prepared to pay a one-time set up fee per project; and additional fees are charged for each photograph. Most online printers will require electronic files in a specific format with linked images, embedded fonts and font list, and filenames and locations of artwork. Prepress designers can save and compress all digital files into one folder for easy access and uploads to printers' FTP servers. To ensure that images reproduce properly, designers may want to include a digital color copy of brochures with photographs and text in place. A color layout or composite file will give printers an idea about how the finished cheap color brochure printing should look. It's also best to send an electronic file with specifications, usually in an email, with the artwork as an attachment.

Some ad agencies rely on the services of a quality prepress service provider to prepare artwork for web-based commercial brochure printing services. A prepress service provider is really key agent in insuring high quality publication printing, even if dealing with internet print production. Prepress providers will help troubleshoot and correct electronic files before sending them to internet printers. The worst case scenario is sending a digital document to an online printer, only to discover that images and text are not supported and the appearance of an otherwise fabulous brochure or catalog has been greatly distorted. Some web-based printers may provide prepress services, such as preflight checks, along with quotes for cheap color brochure printing. Designers and agencies should ask for samples, carefully check quotes, and look for hidden charges and fees before paying online printers. Check with trade associates to find the best web-based commercial printer at the most affordable price. While online brochure production is fast and cost effective, it pays to take precautions to ensure the best quality. Remember: once the file hits cyberspace and the credit card is processed, it will be too late to complain about printing that fails to meet expectations.





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