Mortgage Lead Generation
Mortgage lead generation results just doesn't appear through happenstance. That oh so valuable name comes as the result of hard work and smart marketing. And when the mortgage market suffers during tough economic times, a lead can be almost invaluable so the methods have to be powerful and cost effective. Mortgage lead generation from a list provider is not inexpensive. It may be ruled out by a number of realtors or brokers because of the cost. But it is a good place to start this lens and then move to other less expensive ideas.
Perhaps the most high tech way to go after new candidates for house loan purchases is the employment of a lead provider. Many exist across the Net and can provide some real solid prospects in the realtor's own bailiwick. Of course, the prospects can increase if the agent holds licensure in more states. The companies providing these leads can offer very specific mortgage lead generation candidates. Those wanting refis, those who want second mortgages, those who are transferring to other parts of the country and must buy, and many other home loan based product needs can be identified by list providers. But the cold water on this whole discussion about leads lists is the high costs per lead. The hotter and more exclusive the lead is, the pricier each one becomes. Ranging from twenty five dollars to over ninety dollars, depending on each company, these lists are usually sold in bundles of twenty five, but some companies may offer a single lead at a higher price.
If buying lists from lead suppliers, the important thing is to get a guarantee on the veracity of the lead. Paying high prices for a lead must result in a person truly interested in a particular house loan product. Making the sale is up to the skill and persistence of the agent. The Bible never says God helps those who help themselves. Instead, it is replete with challenges to trust and wait for Him to act on our behalf. "I waiteth for the Lord, my soul doth wait and in his word do I hope. My soul waiteth for the Lord more than they that watch for the morning; I say, more than they that watch for the morning." (Psalm 130:5, 6)
But the high cost of this type of mortgage lead generation is not for every agent or lending broker. More conventional methods of getting potential customers are probably the interest of many cost conscious agents. And with the help of the Internet, more productive ways are being developed to get those much needed leads. Consider first the search optimization of one's own website. How the various search engines find your website is a huge deal, but often the website of the home loan provider is not tuned to be found easily. So before anything else is done, make sure that optimization is at its highest level possible.
One of the most effective ways for mortgage lead generation is to begin writing a blog. People have shown a propensity to read all sorts of blogs because many of them are very interesting and well written and they answer a number of questions a person might have about a particular subject. Any salesperson of any product, and of course small business owners have expertise in areas that need to be showcased to the Internet world. A blog is not about selling, it's about helping and aiding and answering questions that potential mortgage lead generation customers have about home owning, buying, selling, loan types and dozens of other related subjects. So a blog is but a doorway to the website, or to contacting the author at a later time when the need actually comes up.
A blog becomes a launching platform for solid mortgage lead generation. For example, take a broker who needs new leads, but is willing to build a strong foundation for perpetuating new leads over time. The woman has a number of interests; her passion being horses but her expertise is in getting loans through the right qualifications and can write endlessly about them. She can write about horses as much as she wants in her blog, but also place links on her site to visit her mortgage website. Perhaps she writes a second blog on mortgage issues, and invites people on that site to visit her website and her blog on horses. A blog is not to sell but to inform and help answer general questions people might have for readers, but it certainly is the place to put up all kinds of billboards to visit yours and well as others websites.
If a mortgage website is not a part of a regular targeted email campaign, it may be missing out on some surefire mortgage lead generation opportunities. Highly vetted and screened email lists can identify specific demographic groups that a broker may be seeking to reach. In this email, invitations to the blog, the website, and perhaps a subscription to a newsletter can be offered, giving an ever-widening circle of interested parties an opportunity to respond to the broker's search for those in need of a mortgage. In the event that a mortgage house doesn't have the time or manpower to craft their own newsletter, one could come from a mortgage association formed to inform the public about current mortgage issues or another helpful subjects. But in every case, the newsletter could provide links to the website and the blog.
Mortgage Lead ListMortgage lead lists give realtors a leading edge on their competition by identifying the most likely client contacts based on prespecified contact descriptions. Each group of compiled contacts bought is one business step closer to getting a sale. These can be purchased from companies that gather email addresses and other contact information about serious homebuyers. This sounds great unless the purchasing user finds out that the mortgage lead list is not a list of homebuyers at all, but rather a random list of contact information possibly pulled from a phone book. There are a lot of subversive companies that will take advantage of hard working, honest realtors just to make a buck."He that winketh with the eye causeth sorrow...he that walketh uprightly walketh surely: but he that perverteth his ways shall be known" (Proverbs 10:8-9).
When buying these contacts, find out exactly how the selling company generates their leads and how fresh they are. One good example would be a company that requires someone to fill out an extensive survey about the type of home wanting to purchase, including their time frame for buying a house. If the company is in the business of selling mortgage lead lists more than once, find out how many times they sell each contact group before retiring them. This is very important for time and money reasons.
The cost of a mortgage lead list is another issue all in itself. Mortgage leads lists can cost just pennies or up to hundreds, even thousands, of dollars. This may be an obvious choice, but understand how many times they sell the contacts and how they are generated. This information about each mortgage lead list will in turn tell how much the realtor agency will be paying for the potential client connections. It would be much more valuable to buy just a couple of contacts that actually amount to something rather than buying lots unusable names. Quantity is not always better than quality.
These realtor and lender tools are an excellent way to enhance a home loan business if doing indepth research as well as buying from a company that sells real leads and sells them only to one or two agents. Quality mortgage lead lists eliminate angry people on the phone and helps enhance the image of the business. Most importantly, don't send an image of incompetence to any potential customer. So be careful where contacts are purchased and how well the clients are treated. This will make a world of difference in current and future sales.
Mortgage lead providers sell customers contacts to people who are planning on buying a home or who want to refinance their current loan. A loan broker can get names and information about people who would make good candidates for a home loan, avoiding those who could not qualify for a loan package. A broker is advised to thoroughly research a mortgage lead provider before purchasing a list or customer name, first, ensuring that he is working with a reputable company.
These companies are available online and offer a variety of ways to obtain good potential customers. Mortgage lead providers generate lists from a variety of methods, including direct sales marketing campaigns. These direct mail options contact consumers via email or standard postal service with surveys or products that are associated with home loans. Responding clients supply the information provided to the broker. There are also telephone marketing campaigns that accumulate names and information. A third method is through websites that gather information from surveys and other voluntary contact methods, which are then forwarded on to the broker. To investigate these companies, ask for references from real estate agents and other brokerage firms. Finding the right mortgage lead provider for a customer base is crucial to a businessman's reputation. This will be the first contact the potential customer has with the service, so he'll want to make sure that he is using a reputable company to gain mortgage leads. If he finds that the provider is dishonest or makes claims that cannot be met, he will also feel uneasy about the agent.
The Internet can provide different names of agencies that offer contact information. Getting sales alone can be discouraging when the businessman continually calls dead end contacts or spend days without making a positive sale. This is where mortgage lead providers services can really make a difference, allowing him to focus on the follow-up care to customers who want to hear from him about the products or loans that he is offering. But no matter how we generate contacts or use a mortgage lead provider, our first priority is our spiritual growth. Psalm 39:6 warns us, "Surely every man walketh in a vain shew; surely they are disquieted in vain: he heapeth up riches, and knoweth not who will gather them." Making money is not the right goal; serving the Lord with our business skills and talents is the right focus. When we have that focus, not only will we be successful in God's eyes, we will experience satisfaction and joy in our business life.