Advantages Of Metasearch Engines

The primary advantages of metasearch engines are the ability to: (1) instantly derive and compile listings in response to user's keyword inquiries from other search engines simultaneously and (2) index and create a digital database of responses to user inquiries. The best metasearch engines help pinpoint data quickly and steer users toward relevant inquiry responses according to a hierarchy of relevant listings. Vertical search portals conduct in depth probes of databases to assess which ones contain relevant information closely matching user inquiries. When PC users do a web search by typing in keywords or phrases, a search engine responds by tapping into relevant data stored in cyberspace, sorting by specific attributes, such as keywords, description, or language.

The Worldwide Web is really a colossal data storage vehicle which encompasses innumerable facts, figures, and faces in digital format from sources around the globe. If all of the data found on the Web was placed in a physical library, there would not be enough room to contain the volumes. And no matter how much knowledge the best metasearch engines can catalog, it can never be compared to the unwritten record of miracles and awesome acts performed by Jesus Christ during His earthly ministry. "And there are also many other things which Jesus did, the which, if they should be written every one, I suppose that even the world itself could not contain the books that should be written. Amen" (John 21:25).

Imagine if all the information in the entire world was written in every known language and every graphic image or photograph was copied. This vast amount of data could then be reduced to digital data packets and stored in miniscule form on computer hard drives which are all connected by several other centrally located larger machines, called servers. But searching for data in a vast system of inter-connected computers is virtually impossible using human faculties ; and a far more intricate process than perusing book titles using the library's Dewey Decimal System. In order to find five or six pieces of information out of a global network of servers, individuals can explore the advantages of metasearch engines, which understand the "language" of each computer on the network and can quickly access global databases to respond to user inquiries, based on certain keywords or phrases.

The advantages of metasearch engines is that they are able to "talk" to other search engines, which contain relevant data. The language that they speak is HTML, or hypertext markup language, a set of electronic codes which enable computers to read, translate, transmit, and store data accessible to the entire world. Every web page is written in HTML using meta "tags," which are directives to client computers describing the kind of document stored. By reading meta tags, search engines are able to electronically "skim" through vast databases to select data which matches a user's inquiry.

The best metasearch engines don't just do a cursory search and throw out a handful of matches, but they dig deeper into volumes of data to uncover the very best results buried within the most relevant websites. A digital search is a little like digging for gold: It's unlikely that prospectors who spend a few hours digging in shallow water will find precious metals. But those who dig far beneath the surface are sure to strike the mother lode! Similarly, metasearch vehicles that have access to rich sources of electronic information are able to instantly analyze, retrieve and index data in response to inquiries.

When PC users conduct web searches, the results are not based on random selections. Internet advertising plays an important role in listings generated by search engines. As the saying goes, "The dog with the loudest bark gets the bone." Web advertisers who pay the most to have their businesses listed are the ones search vehicles will predominantly display in a hierarchy of results. To boost user response, advertisers employ a little e-commerce ingenuity by not only paying for listings, but also buying additional ad space on web search portals. Most users will click on listings or ads which closely match keywords or phrases typed into search engines. Online advertisers vie for position on web pages similar to jockeying for a favorite spot on a newspaper page. The best positions are near the top of a sponsored link page. Listings and ads placed below the first page get less attention and fewer user clicks. If visitors to the site have to scroll down to view listings or ads, those advertisers may never get noticed. The advantages of metasearch engines to the advertiser is that they offer an opportunity to list ecommerce businesses on popular web portals to which users have been directed.

Online advertisers employ some of the best metasearch engines to measure visitor traffic; assess how much time visitors take to linger on the site, including the number of pages viewed; count the number of CTRs or click-throughs; and most importantly, assess revenue generated via listings and ads. The advantages of metasearch engines for both the user and the advertiser are faster access to an enormous database of digital information, which can result in more advertising dollars for Internet merchants who don't mind paying for prime positioning.

Just as gold miners relentlessly dig for precious metal, the best metasearch engines are capable of extracting priceless facts, figures, faces, and futures to satisfy a global population with a thirst for wisdom, knowledge and understanding. We live in the Information Age where anyone with Internet access can gain entrance to the wisdom of ancient scholars, knowledge of the latest scientific advances, and an understanding of factors which impact man's past, present and future existence upon the earth. "Wisdom is the principal thing; therefore get wisdom: and with all thy getting get understanding. Exalt her, and she shall promote thee: she shall bring thee to honour, when thou dost embrace her" (Proverbs 4:7-8).







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