Email Marketing Software



1. When choosing an email marketing software provider it is not necessary to research different providers of materials and products.

False
When choosing a provider, thorough research is highly recommended in order to develop knowledge and understanding of the products and tools available. There are many very good companies that offer great promotional packages. However, some email software companies are on a number of blacklists. There are many subscription-based blacklists that have been created to block potential messages from entering a subscriber's inbox. This can affect a campaign developed by a business to send information and promotional materials to potential consumers. Blacklists exist for a number of reasons and are in no way considered to be positive or helpful in promotions of this type.


2. Email software can offer very low cost marketing over the Internet.

True
Email marketing software offers online direct marketing. Low cost, high speed, high response rate, and high flexibility make promoting with various programs a favorable marketing tool. The use of this software is very compelling for any promotional communications strategy.


3. Email marketing software offers a full proof marketing program.

False
While high tech promotions through email software offers speed in communications, communicating is still essential in most promotional strategies. When using programs, one must remember that information provided through these campaigns must conform to the standards of good and honest communication. Clear, concise, and straightforward contact with potential consumers or clients can be very helpful in gaining new business and keeping current consumers happy.


4. Email marketing software makes marketing via email much like direct sales promotions.

True
Email software offers a strategy much like plans used in direct sales. Like promotional materials for direct sales advertisements, this package can create a successful promotion with clean accurate lists, creativity, and a compelling offer.


5. Using technology to complete business operations will take care of the business and leave individuals with more free or leisure time.

False
Romans 12:11 - Not slothful in business; fervent in spirit; serving the Lord.


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