Search Engine Optimizing



1. There is only one type of search engine.

False
The three most popular types are automated crawlers, human editors, and paid placement. Automated crawlers are programs. Human editors are exactly what the name implies-- someone who is physically reviewing a submission to the search engine. Paid placement is when a position is purchased for a particular keyword in a program or on a website. Each of these choices can be useful and effective.


2. Search engines are large databases of information.

True
They store information from web pages in a database and allow Internet users to look for specific words. These programs display the results of the search from the information stored in a database. They will then read the title, description, and keywords, as well as the main content of the webpage. The process is much simpler than it seems to most people.


3. Search engine optimizing is not necessary for websites.

False
Search engine optimizing can generate a large part of website traffic. Most successful websites take advantage of at least one type the three main types. If someone chooses to optimize it is crucial to be careful, complete research, and compare various techniques that are available on the Internet.


4. Webmasters that perform search engine optimizing get better rankings.

True
This process organizes the content of the webpage around certain keywords. The automated crawlers read the content of the webpage and determine the relevancy for the certain keywords. Top ranking helps to determine if the optimization was a success or not.


5. The ancient Biblical equivalent of search engines would have been a Jewish priest's memory.

True
Jewish priests memorized the entire Old Testament, literally, to the letter. If a pin was poked through a scroll, they would have been able to tell you each letter that the pin had gone through. 2 Chronicles 13:10 - But as for us, the LORD is our God, and we have not forsaken him; and the priests, which minister unto the LORD, are the sons of Aaron, and the Levites wait upon their business.


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