Creative Advertising Idea
A creative advertising idea can seem difficult to come up with amid the constant stream of tried and proven marketing strategies. The tried and proven, however, can become tired and lifeless over time and something with fresh appeal may be needed to drive the target market back home. Wise marketing strategists must stay on the cutting edge of marketing concepts and consumer trends in order to implement successful methodologies that bring in consumers. Taking for granted the power of any tool can put to sleep a marketing channel and alert strategists will adjust before that can happen. Creative advertising tips are always welcome by any small or large company that is committed to keeping current customers as well as reaching beyond their normal consumer base.
There are many creative advertising tips that can be found among a multitude of books, CDs, videos and audio cassettes. Workshops abound for individuals and companies who need information about fresh ways to market their products and services. Liberal arts degree can be earned that specialize in advertising methodologies. Complete departments are formed within large, corporate companies that focus on generating a creative advertising idea for every focus. Advertising is big business and is included in just about every area of life from corporate businesses to non-profit organizations. Advertisements are simply informational tools to promote a product, service or idea for some purpose.
Whether it is for profit or for a more altruistic benefit, advertisements have a permanent place in everyday life. "Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven." (Matthew 5:16) For businesses that need a constant flow of divergent strategies to promote their concerns, finding a creative advertising idea can be challenging. Ideas must not only be fresh, but must also be relevant to the target, current trends, and current events. Strategies in telemarketing, direct mail campaigns, media advertisements and Internet marketing have been used for many years with online strategies emerging most recently.
Marketing methods in past years did not meet the competition that today's marketplace generates. It was easier to be seen and heard with less effort 40 years ago than it is today with the broad media stimulation that most consumers are exposed to. Prospective customers are daily blitzed with a barrage of newspaper, television, magazine, mail and billboard advertising that has dulled the senses of the average person. The competition to earn a customers attention is grueling and it takes something different to grab the average person. Marketing experts convey that it takes at least 3 advertising strategies for the same product or service before a consumer will actually be motivated to respond.
Some companies cut themselves short by conducting a massive campaign once and when poor results are tallied, it is never repeated. In order to succeed, at least 3 campaigns with a creative advertising idea for the same project must be activated. Even though this is generally true, the number of campaigns is not the only important consideration. The quality of advertising methods is important as well and companies that operate according to creative advertising tips will inevitably have more success than their humdrum competitors. Some tips include the reminder to advertise with regularity and frequency. As mentioned earlier, a one time campaign rarely does the job for most companies. A frequent reminder of the product or service to prospective customers on a consistent basis can yield interested clients even a year or more down the road.
Come up with creative advertising ideas that are not commonly used in the particular business field. For example, use advanced technology to promote a traditional business product. Podcasting is a new method of conveying information and can be used to promote an offline product or service. Use direct mail campaigns for targeted consumer groups and make use of one of the most successful methods which is postcard mailers. In the last few years, many businesses are finding that postcard mailers are low cost to mail, easy to design and print, and effective in promoting an event, product or specific information. They can even be used as a return coupon for a free gift or discount bargain.
Elements of effective creative advertising tips include freshness, target appeal, cultural relevance, immediate response motivation, and measurable results. It is not always necessary to hire a marketing consultant in order to come up with the most creative strategies. Look around and find things that can be used to generate exposure for a product. Use small things in creative ways such as business cards, flyers and promotional gifts to draw consumer interest. Don't miss an opportunity that is unique or out of the ordinary to promote a business interest. Risk takers are usually the ones who win the prize in the business world. In today's media saturated climate, a unique and creative advertising idea is the best way to grab the attention of consumers who are overdosed on everyday marketing methods.
Creative Direct MarketingAll creative direct marketing programs are designed with one goal in mind. That is to increase awareness of a product or service. And, four positive things should then happen. First, the campaign must increase sales and profits. Second, the program sets a person or company apart from the competition. Third, it must gain a greater share of the market place. Finally, creative planning must expand the customer base. In addition to effectively increasing awareness of products and services, online marketing is also a quick, inexpensive, and efficient way of sharing the Gospel of Jesus Christ. Basically, creative direct marketing opportunities are limited only by imagination. Generally, there are three ways of sharing product news and information with a target audience: traditional mail service, email, and newsletters. All have pros and cons. Research each method before deciding on one to use. For example, online newsletters are the most cost effective and efficient method of reaching large groups of people, such as church congregations. In comparison to their snail mail counterparts, costs are minimal once a database is established. Postage, the largest expense of mailing hardcopy, is eliminated. Time-consuming activities like collating, folding, stuffing envelopes, and trips to the post office are also cut out. The environment benefits as well with the reduction of paper usage and fuel consumption that's required to deliver the same information by traditional mail. All good direct marketing schemes allow a company or individual to communicate with customers or clients. This can be done with email addresses, toll-free telephone numbers, and postage paid cards or envelopes. Creativity is what taps into the unlimited potential. Obviously, some methods or models are more effective than others. But, according to online business sites, most direct marketing models are based on what is known as AIDA: awareness, interest, desire and action.
Fortunately, the internet has made creative direct marketing easier. But is hasn't changed the basic AIDA model. Regardless of available tools such as the internet, imagination is the driving force behind any effort. Dull, boring advertisements, emails, and newsletters turn people off. No matter the technique or method used, people must be made aware of a product or service before anything else can happen. In a multi-media world people are bombarded with sales pitches for both new and old products and services. People are more savvy consumers than in the past. And, they want to be entertained. As a result, marketers are continually struggling to create new ideas that will separate their product from others. So, it's important to know such things as customer needs and spending habits. Marketers must also be aware of how customers are responding to related products or services. Researching the target audience is important. This allows the company to judge whether or not a creative direct marketing program is working.
Awareness, as the first step, of a creative direct marketing scheme is also the time for imagination and innovation. Some businesses model their marketing on old and time-worn ideas. However, the most successful companies are the ones that stay away from the mundane. In other words, they blaze a new path. Some television viewers tune in during the Super Bowl each year just to see the commercials. Companies tend to unveil their most creative work. Commercials with unusual twists or bizarre endings get remembered. Innovation is hard at work for products and services that have been around for a long time. Sales and marketing is always changing and is a difficult arena to survive in, so new ideas must be generated rapidly. Quick thinking often leads back to common and boring ideas because going with well used ideas, themes, or concepts is easier and faster.
The next step in the creative direct marketing system is interest. Returning or prospective new customers or clients have been made aware of a product or service through mass media outlets, mail, email, or email newsletters. A catchy well crafted ad, slogan, or article has piqued their interest. Hopefully, phone calls, emails, and customer response cards requesting more information are arriving in bunches. In some cases a customer has seen enough and is ready to buy. That's great. But, most likely, a marketer will be happy the creative direct marketing campaign has generated interest and desire on the part of the customer. Now, it's important for the customer be taken to the final step: action. Obviously, if no action is taken, the marketing scheme has failed. It's important to keep faith throughout the entire process. The Bible connects faith and action together. "What doth it profit, my brethren, though a man say he hath faith, and have not works? Can faith save him? If a brother or sister be naked, and destitute or daily food, and one of you say unto them, Depart in peace, be ye warmed and filled; not withstanding ye give them not those things which are needful to the body; what doth it profit? Even so faith, if it hath not works, is dead, being alone." (James 2: 14-17)
Not surprising, the most difficult part of a creative direct marketing effort will be generating new ideas. Creativity can be a challenge for many people. Companies or individuals of means can always hire a copywriter or marketing team to do the work for them. Fortunately, marketing is not a solitary activity. So, get a group of people together and brainstorm ideas. But, don't let a hierarchy form. Develop a goal from the onset. Consider everybody's ideas, even if they are ultimately rejected. This will be more conducive to an imaginative environment. Also, working in a group can reduce anxiety and alleviate fear. Don't doubt the group's potential even when things are moving slowly. And, don't be afraid of failing. Allow only positive thinking people in the group. Negative thoughts and feelings will only slow things down. Once several ideas have been generated, start a process of elimination. Decide which ones support the group's goals and discard the rest.