Multi Level Network Marketing
Multi level network marketing works on a recruiting model in order to be successful and the selling of the product can be secondary to gaining more salespersons. MLM or multi level marketing gets started when one person selling a product recruits another person to also sell, but also to recruit new salesperson who will also then sell, and recruit. All along the way those people just above the salesman receive a tiny bit of the product profit. Eventually, the people clear at the top of the organization are making very good money from the efforts of those below them. Many of the products sold through an mlm have been very high quality, but didn't change the fact that most associates or reps or whatever the mlm plan called them, sales people didn't make much on the deal. Multi level network marketing companies would be very happy to have fifty thousand people in a city of three hundred thousand persons to be selling their products from door to door or friend to friend and recruiting another twenty thousand reps to the family if possible. Saturation is never a concern for the mlm plan of any company.
Multi level network marketing is the backbone of some of the most famous products ever to grace the houses of American citizens. Cleaning agents, make-up , health food, vitamins and a variety of other products offered through neighbors selling to neighbors with an interest not in selling the product but rather recruiting another salesperson have been a part of the mlm marketing system in America for years. Sane and intelligent people who would laugh at getting the warning to "pass along this chain letter to ten more people or else face certain death," sit in rapt attention at revival meeting type pep rallies for mlm associates. But the math doesn't add up and in almost every case, it's the people at the very top of the pyramid scheme, oops, mlm that make the money. Sometime it does seem like God is a long way off, and the best thing to do is just tell Him about like David. "My God, my God, why hast thou forsaken me? why art thou so far from helping me and from the words of my roaring?" (Psalm 22:1)
Multi level network marketing sales pitches have been around as long as people have been interested in the dubious idea of having others produce your income while you sit at home eating cream puffs and watching "As the World Revolves Around Me." Very few people haven't been approached by a friend or relative who was selling Vitameatathrowup for twenty dollars a jar and pitching the line that if you get in the selling program also you can be taking company cruises every six months for the rest of your life. Every sales pitch for an mlm marketing system has the proverbial poster children who say, "Just stick with the program and you too can have the good life we now are living." Maybe multi level network marketing systems have worked for some people but for the "believe anything" rest of us, there have been millions of dollars lost as well as probably a few friends along the way.
The question might come up about whether or not all mlm plans are bogus. If the product offered is good and a person is in on the ground floor of an mlm operation, the answer is probably no. Saturation hasn't yet occurred, any bad press about the product hasn't yet been generated and since few people have heard about the current mlm company the chances of getting a lot of reps under you is good. The problem is that no one knows when saturation has occurred. There is no way an mlm company is ever, ever going to mention that possibility but one day it does happen. If a person invests money in a multi level network marketing system near the saturation point, reality says that success is just around the corner from No Way and Not a Chance. If a sales rep goes up to a friend and says, "I just have to tell you about this really exciting whatcahmajigger" and the friend says with an ever dropping tone, "Ohhhhhh that," saturation has hit full force.
There are a number of online multi level network marketing system opportunities being offered and some of them are owned by very well known companies outside the usual mlm marketing system profile. Today weight management, toys, photography, jewelry, gourmet food, legal services and a boat load more products are being promoted by an mlm plan. If they are new products and saturation has not occurred, there is an opportunity to make money, but one stark fact remains. In most mlm programs, very little of the product is sold outside the family of associates, regardless of how good the product actually is. Interestingly, while little product is sold outside the mlm family, there is usually a great deal of pressure inside the family for reps to buy more training supplies and new product samples in order to make more commissions.
Prices on most products, even though some are of high quality, are typically much higher than if purchased in a nearby store. Health care products from a multi level network marketing system are often advanced with the fact that their ingredients come from some secret or exotic island when the best healthcare products come straight from a balanced and well planned diet of nutritious foods. There are twenty conflicting reports on whether massive doses of vitamins are really healthy or not. Yet many mlm marketing system operatives tout their products for unsubstantiated advantages. If a person is considering a mlm position, a great deal of investigation should precede any investment of time and money in its marketing plan. The track record for mlm network marketing sales companies demands it.
Network Marketing AdvertisingAdvertising for network marketing is critical to success since reaching the consumer base must be done in order to sell a product or develop a business network. Many people miss out on the reality of significant earnings by not investing in the all important strategy of network marketing advertising. It may cost a buck or two, but ads that promote an appealing network opportunity can prove to be worth their weight in gold if they are targeted correctly. It is impossible to be successful in any business without getting the word out about it to the right prospects.
Many people cut themselves short in a business endeavor by not properly calculating the expense that is involved in promotions. Advertising for network marketing absolutely must be done in order to find leads, promote sales, heighten company branding and to close the deal with consumers. Of course, there are ad methods of all sorts that are available to the creative business person. Some are more expensive than others and yes, some are free! In any case, they all take some planning and effort to put into place, but the investments will be repaid through more leads, more sales, and more earnings "I will praise thee, O Lord my God, with all my heart: and I will glorify thy name for evermore." (Psalm 86:12)
The cheapest form of advertising comes from word of mouth, which is really not a surprise to anyone but its value is overlooked at times. Generate real leads by talking to prospective consumers and promoting the proposed network opportunity as well as the product. Schedule brief ad opportunities through non-profit organizations and home groups that can actually end up providing real prospects that will sign up or get in contact for more information. Another simple but effective method for network marketing advertising is through referrals. In order to motivate others to provide referrals, it can be necessary to offer a gift or some other sort of perk.
Other ways to promote a business is through direct mail campaigns, media ads and ezine strategies online. Direct mail campaigns require some financial investment but this method of advertising for network marketing can provide real dividends in consumer interest. Perhaps the best method of direct mail campaigns today is through post card promotionals. Post cards offer more ad power for less postage than any other direct mail design. Most recipients of post cards will at least look at one side of the card whereas mail ads that must be opened and unfolded will many times only see the inside of a trashcan. One way to make sure that the main message is promoted through post cards is to always include a banner or short ad on the mailing address side.
Post card campaigns have grown in popularity as one of the most cost effective and productive methods of direct mail advertising today. Media ads are another network marketing advertising method and can require varying financial investments. Many advertisers purchase low cost ads in business magazines as well as ads in newspapers and trade magazines. More expensive ads can be purchased for television and radio spots. More expensive, highly targeted media blitzes can produce serious leads for any endeavor. There are, however, other online strategies that can be used to generate leads and promote business opportunities or products. Content offered through ezines and articles can prove to be very effective in attracting potential customers. Many people who are conducting business through various network marketing outlets realize the potential of web sites or blogs that include fresh content to emphasis their specific niche.
Offering an ezine for those who sign up through marketing web sites or blogs can be very useful in compiling lists of prospective leads. Once voluntarily on an ezine list, a prospect can then be emailed specific news, promotional gifts or expert information periodically. This can build a relationship with prospects that may flourish into a business relationship as a result of advertising for network marketing. Web sites that offer professional, informative articles will inevitably attract visitors that may sign up for ezines or will return for more information. This cycle can produce more leads and ultimately produce the desired marketing result. Blogs are particularly effective when used to provide daily updated information regarding a specific interest.
Business bloggers can establish themselves as experts in a certain field and provide a broader view of a business or product line from many different perspectives. Forums can also be good advertising for network marketing and provide visitors with an opportunity to interact. Other content driven methods are through link exchanges and back linking with similar sites. Banner ads, email promotions, pay per click and many other methods of online network marketing advertising are available for varying fees. There is a smorgasbord of marketing strategies that can promote and build a network marketing venture. Many choices will be dependent on the ad budget that can be funneled toward aggressive, effective marketing.