Network Marketing Prospecting
The wise individual considering network marketing prospecting as a profession weighs the benefits of mining for recruits who will expand business and increase wealth against some possible drawbacks, which include the risks of a pyramid system. Another term for network marketing prospecting is MLM: multi-level marketing. Specifically, this means marketing goods and services through individuals who refer customers to the multi-level company represented. Thus, MLM is also known as referral marketing. This industry has both its enthusiastic champions and scathing critics. As a result, a careful evaluation of both these sides is generally recommended before a person engages with this kind of business venture. People suited for this enterprise are not only confident of their ability to select, inspire, and recruit others to become distributors. Suitable candidates are also confident of choosing individuals capable of selecting, inspiring, and recruiting still more people to become distributors. And so the levels of recruitment continue, ad infinitum. "And when thy herds and thy flocks multiply, and thy silver and thy gold is multiplied, and all that thou hast is multiplied;" (Deuteronomy 8:13).
In the network marketing prospecting business, prospecting is an activity practiced on a daily basis. Simply, these marketers employ various tactics and strategies in order to find people to talk to about a particular product and/or business. Therefore, the workday involves a great deal of conversation with other individuals. And they must not run out of people to talk to, otherwise they run out of business. Moreover, it is essential that they do not merely talk about the business: the successful marketer's communication is effective. When conducted properly the prospecting process yields a large number of people's names which enables contact. Thus, news about that particular business spreads.
To begin with, the marketer locates the right kind of people. This means contacting those who are likely to be interested in what is being offered. In addition to interest in using the product, the appropriate contact expresses interest in examining the business. Then the marketer exposes these selected individuals to what they are offering in the swiftest and most effective way possible. Initially, it is important to expose just the core idea itself. At this stage, even if these individuals express no further interest, they might be pathways leading to others who are interested. There are several different network marketing prospecting tools that not only quickly cut to the heart of the matter, but also raise some kind of emotional response. Examples of prospecting, or recruiting, tools are cd's and brochures. Sometimes these marketers employ the visuals of an effective dvd. These tools certainly reach out to a large number of people. In this way, the goal of locating those who want to hear more is attained. And a successful individual's talent utilizes both those who don't wish to hear any more as well as those who are open to the initial idea.
Next, these two groups are identified by investigating the reaction to the initial exposure tool. After all, the important thing is to avoid wasting any further time and energy pursuing those who have no real interest. Nevertheless, these contacts often trigger the identification of other recruits. Finally, the marketer filters the remaining contacts. The idea is to fully introduce them to the product and enter them into the formal network marketing program presentation. Conference calls, 3-way calls, webcasts, and at-home briefings are common examples. And those who turn out not to be interested at this point receive follow-up phone calls at a later date. MLM inspires the hope of wealth created through an alternative business system. And correct execution of the network marketing prospecting method leads to "striking gold".
However, some negative criticism accompanies network marketing prospecting. For example, MLM generates much of the UCE (Unsolicited Commercial Email) otherwise known as spam mail that enters email boxes. Spam mail is an inexpensive way of reaching out to people. Although this is a plus for the prospector, being over-run by these unwanted communications is widely looked upon with annoyance. Consequently, many people engage various technical anti-spam options in order to, if not completely block them out, at least try to filter and stem the flow as much as possible.
Critics call network marketing prospecting a legal pyramid system. Furthermore, they believe that MLM actually places more emphasis on recruitment than sales. Critics complain about the most successful MLM ventures captivating and deceiving recruits with their shining examples. Because then, they say, the recruits blindly pursue the promise of accumulating wealth and obtaining independence. Critics point out that far from all those recruited ever manage to accumulate wealth or obtain independence regardless of how diligently they work the system. Although MLM membership has its advantages - such as certain tax write-offs, the ability to inexpensively purchase certain items, inspirational meetings, making new friends - the relatively small amount of extra money actually earned casts, in their opinion, a shadow upon these advantages. In fact, the Internet offers websites for so-called MLM survivors. Generally, these sites are dedicated to sharing, venting, and healing for those struggling with or recovering from the MLM experience.
The term prospecting commonly raises images of hardy, driven individuals venturing forth into the world ready to risk much for the chance to better their financial lot in life. The usual aim is to discover gold. Such prospectors, vividly portrayed in many books and films, have indeed managed to mine nuggets of gold as a result of perseverance and faith in eventual success. These golden nuggets both rewarded their efforts and enriched their lives. Although it is apparent that a thoughtful evaluation of the pros and cons is necessary, there is some evidence that network marketing prospecting yields the same positive results.
Network Marketing ProgramChristians seeking a network marketing program don't have to compromise their Biblical principles to succeed. Online faith-based networks abound to help. Some of these programs have even been endorsed by prominent and highly visible Christians. Many offer expert training and business advice which are valuable resources for Christians wishing to tap into an expanding online market. Some market reports estimate that more than 55 percent of Americans have made an online purchase. As a result, networks have grown exponentially since the turn of the century. Many online analysts consider it to be one of the quickest ways to make money online. Although different in style and approach, most programs can be broken down to the same basic components.
But succeeding in a network marketing program may not be as easy as it first appears. Marketing efforts target people who will quite often be skeptical of the salesperson, product, or service. Consider the difficult and dangerous job early followers of Christianity had in convincing people of the truth about Christ. "And to him they agreed: and when they had called the apostles, and beaten them, they commanded that they should not speak in the name of Jesus, and let them go. And they departed from the presence of the council, rejoicing that they were counted worthy to suffer shame for his name." (Acts 5:40-41) The apostles had a plan, self confidence, and perseverance. Possess those characteristics and success can be found. Perhaps one of the more difficult things a person can do aside from making money is convincing people to part with theirs. With that said, any network marketing program that attracts people with the promise of easy money will have hidden dangers lurking everywhere. Eventually, these dangers will be revealed. Reports indicate that more than 70 percent of those who enter the marketing field have had a negative experience and are no longer working in the industry, which reported more than $29 billion in sales in 2003.
A faith-based network marketing program model should be built on a firm foundation with longevity and strong organization. Adequate capital is needed to keep the company solvent for a long time. The Bible says that anyone who sets out to build a tower and lays the foundation should determine if there is enough money to finish. Strong organization from the foundation on up is an indication that the company has been around long enough to develop a network marketing program that works. Also, well established companies are a safer bet than a fledgling company. New companies may sell trendy products or services that are interesting but have no real use in practical everyday living and easily fade away into obscurity once the novelty of the item wears off. However, new and fresh ideas do work. People have made a fortune off of novel ideas. But there has to be a genuine need for unique products for them to succeed.
Do the research before deciding to join any networking group. Know the product or service, and make sure the program is highly visible to customers. Successful network marketing programs create new methods of building a strong customer base, and to sell them products and services through the implementation and use of both new and old technology. Online sales and promotion are always expanding. New technology and systems allow marketers to reach larger markets quicker, but some of the old methods are still a mainstay of a network marketing program. Online advertisements should be a staple of networking program. But, making a product visible through print ads, television, and radio are excellent ways to increase visibility. Snail mail and email newsletters are useful tools as well. Metatagging and Viral Marketing have become popular also.
Associate only with a marketing program that takes positive steps to attract and retain competent salespeople. Marketing is a person-centered business, so build strong relationships with other distributors, managers, and customers. Strong people skills will immediately give any marketer a competitive advantage. Successful distributers must be flexible, creative, and problem solvers. Those who lack people skills might want to consider attending training or seminars that focus on building strong interpersonal skills because it will be only a matter of time before a problem arises with a customer, manager, or another distributor. Disgruntled customers will not only take their business elsewhere but will also share their woeful story of dissatisfaction with anybody who will listen.
Initial research of a network marketing program should reveal its purpose. If it's a get-rich-quick or pyramid scheme stay away from it. Even if the program doesn't guarantee riches, those looking at a networking business should know whether or not there will be enough monetary return at the onset of the venture to sustain them until the profits start rolling. Many programs lure prospective distributors with promises of riches earned while working part time. Part of the research process should include a time to determine the purpose for getting into the business in the first place. It might be to simply make a little extra cash to buy something nice. On the other hand, extra money may be needed to make sure the bills get paid or to put enough food on the table. But no matter what the reasons for starting a new business venture are research the company thoroughly enough to determine how profitable it can be. With some companies the potential to increase profits can be unlimited. Others will have obvious limits. Either way, determine if there will be enough cash flow to satisfy the purpose for taking on the work in the first place.