B2B Email Marketing
B2b email marketing is different from consumer email marketing in a number of ways, although getting recipient permission is not one of them. This number one rule of all Internet mailing strategies is the basis upon which future successful campaign can be waged. The thirty percent rule applies in all marketing programs. Thirty percent of all Internet mailings are deleted immediately when the recipient does not know the sender. This translates into having already built some kind of marketing relationship with the recipient ahead of time so the current b2b email marketing campaign is not an intrusion. This means that a customer list must have been built over time through direct mail responses, getting interested names at trade shows, using the results of reader reply cards and inviting visitors to drop in on a website through signing in before viewing. It is a combination of these types of relationship building exercises ahead of time that builds a strong Internet mailing list for b2b email marketing.
One of the most powerful ways of building a strong b2b email marketing list for a strong campaign is through the use of white papers. These are reports or guides that are often offered on a company's website as a way to glean information from visitors. A white paper is always an answer to a problem. It must have a title such as "Ten Ways to Avoid the Coming Economic Collapse." The title alone begs opening and reading, but before getting to read it, a request for information is always put forward. Name, company name, title in the company, email address, phone and other key information are gathered for the all important mailing list for future campaigns.
Some companies may try to short-circuit the process by buying outside mailing lists. This may backfire, especially if the list has been recently used by a competitor or has been abused in any way by other companies. Using outside b2b email marketing mailing lists are only last resort considerations. Leads developed by one's own sales team are the best. It is especially important in business to business Internet mailing campaigns that the emails be personalized. This means that there must be a way to verify the current status of all recipients. Internet mailings from one business to another are many times more likely to be opened when a personal name is included the subject line as well as a personal name also in the "from" line.
B2b email marketing is no nearly so much about the fast sale as it is about generating leads. It may be a number of months before a sale is closed, unlike a consumer campaign where a shopping cart page is just a click away. In between an initial Internet mail campaign and a sale may be a phone call, snail mail, perhaps a demonstration on line, and maybe even a face to face meeting. All this takes time and lots of effort. As a result, Internet advertising between businesses takes a well thought out plan ahead of time to respond to questions, to interest and to unresponsive prospects. Many people do not understand that without Jesus Christ, they face God at the end of life as His enemy. For if, when we were enemies, we were reconciled to God by the death of his Son, much more, being reconciled, we shall be saved by his life." (Romans 4:10)
B2b email marketing must incorporate very inducing or obliging copy writing. In many ways, business to business marketing is on two levels. The first level is to the person receiving the email initially. The email must address a person's needs as an employee of the company, so at least some of the ad content must speak to a personal level. The second tier of the writing must appeal to the company's needs, setting up profit and production issues and giving answers to those dilemmas. One of the questions that must be addressed before the campaign begins will be which felt needs to address first in the email, personal or corporate.
The actual content of the b2b email marketing message will have to be very well thought out. Very strong introductions where problems are identified, emotional ties are established and answers are already being viewed are important. Paragraphs should not be long, use bold type from time to time and links every few paragraphs should be provided for someone to take action right away. Encouraging the action through one simple mouse click should be a top priority. But the copy should be story-like throughout the body of the message. Product features, options and performance will be deleted faster than a politician's ad on New Year's Eve. Real world success stories can travel longer and farther than facts and figures ever will.
The first foray into the world of b2b Internet mail advertising might best be accomplished with the help of a professional email marketing agency. There are a great many factors that go into a successful campaign and it is becoming more and more evident that there is a science to crafting a successful campaign. The opportunity to use webinars, online seminars, surveys, questionnaires and be able to immediately interpret the results of those methods of marketing can be learned and developed, but the initial campaign may hinge on expert intervention to promote sudden redirection of efforts or approaches to the marketing plan if needed.
Real Estate Internet Marketing SolutionsReal estate Internet marketing solutions are given through a variety of online resources as the search for real estate and mortgage agents, done through the use of the web, has grown by 30% in recent years. Agents and brokers alike are beginning to develop real estate Internet marketing strategies to accommodate this surge in online research. Experts believe that the next wave of advertising will be done through the web but at a local level. There are software programs that can differentiate between home based connections and allow local advertising to be seen throughout a browsers search. In addition to this software, local businesses will have access to mailing lists, in the form of email and online access points, for local prospective patrons. This should contribute to a greater revenue increase and allow locals the ability to view small or large businesses in their own area to support. Currently, the home buying and selling industry is leading other industries with expenditures exceeding one billion dollars. Realtors and brokers expect that number to increase in the coming years. Many realtors have discovered how to effectively advertise online and are enjoying the fruits of their labor.
Other realtors are still trying to discover what benefits can come out of an expansive virtual advertising campaign. Successful representatives, using real estate Internet marketing strategies, explain that the virtual world offers a new source of customers at a much lower price per acquisition. Statistics show that over half (65%) of all consumers now use the web to purchase property. This percentage is up from 28% only 5 years ago. In fact, when consumers were asked where they first learned about the home they had purchased, on overwhelming 24% stated that they had received information from the World Wide Web. Buyers, who do their research initially online, are better informed about the property they have chosen, and tend to look around less. This results in less time being spent by the realtor and a quicker closing on the property chosen. Real estate Internet marketing solutions are becoming a popular choice for realtors from the most experienced in sales to beginners. When a realtor is not spending so much time "finding" the property, they can spend more time making sure that there are no defects, or that the property meets all of the buyers needs. Servicing either a buyer or seller diligently is the primary goal for a representative. "Wherefore the rather, brethren, give diligence to make your calling and election sure: for if ye do these things, ye shall never fall" (2 Peter 1:10).
The first step is to develop a functional and effective website. This site should not only contain contact information for the realtor but can be used as an information portal for a browsing potential consumer. There is the ability to place articles of interest within the website using real estate Internet marketing strategies and also allowing for a list of topics to choose from. The basics of the home buying and selling process should definitely be included, as well as information on what a consumer should expect from their agent once hired. Real estate Internet marketing solutions experts recommend including a sample contract of service to be offered, so a consumer can read all of their responsibilities to the agent as well. Those that offer the most "free" information will gain the public's trust much quicker than those that don't. In addition to contact and industry information, a realtor will also want a listing of houses sold and bought by former clients. People like to see a work history. Listing houses that an agent sold, and allowing others to view prices, can help bring in business. In addition, buyers want to know what discounts former clients received. New clients will want to know if the agent that is hired can keep their word and offer satisfactory service.
One of the most effective advertising methods for using the web is pay-per-click. The major search engines used are advocates of this method and offer the service at a fair market price. Pay-per-click advertising simply works as a browser uses a search engine typing in keywords. The agent or broker buys key phrases that they believe will be used in a search by a home buyer or seller. If a browser types in the agents words, a small ad will appear recommending the agents link to a website. Each time a person clicks on the agent's link, the search engine will charge a small fee. The fees can increase greatly two ways. One; by having a lot of hits, and two; by creating many different keyword phrases. A real estate Internet marketing solutions manual will suggest paying more for a diverse amount of keyword phrase ads. This way of advertising can become costly if the people are not clicking on the link. Utilizing the search engines, millions of browsers daily can be a wonderful way to be seen. For more targeted real estate Internet marketing strategies, linking a banner ad or other form of graphics to sites that people in the local area would normally go to is wise. This has been done by setting up ads on local news channels or radio websites. The news and radio shows that have a daily audience always recommend viewing their website. Once on the website, a realtor could become a household name simply because of interesting graphics and are seen to be a prominent presence locally. Figuring out which direction to take a real estate business is probably the most difficult aspect of marketing.