Bulk Domain Name Registration
Making an impact on the Internet often requires bulk domain name registration. A domain name is the title of the Internet address that a web site or a web business will be known by. Much like social security numbers and license plates, duplicates are not allowed. Thus selling, buying, trading and monetizing these web address identities has become quite a lucrative and detailed business. This activity is often called domaining, using the noun in its verb form to create a business segment or industry. Domainers, as the people who are domaining are titled, often purchase lots of bulk domain registrations, more in an effort to invest in the web addresses for future sell, resell or trade. These Internet investors are also called bulk registrants, domain investors, or commercial registrants.
An investment portfolio of bulk web site address registrations typically includes web site addresses that end in .com, .net and .org. These endings have the most value in an investment portfolio, because they are the most well known among the computer users of all the Internet endings. An end user will automatically type one of these extensions, most commonly .com, when an extension is not given or simply not known. Therefore, an Internet business or company wanting a recognizable web site address will pay more for a .com or a .net web site address when buying from a bulk domain name registration investor. In this regard, a commercial registrant will want more .com addresses in their investment portfolio. This type of investment has been likened to real estate buying, selling and trading. The web address investor does not plan on using the web site; much like a real estate investor does not live in each house or apartment building purchased. Rather, the plan is to buy as much property in as many highly desirable places as possible. Then the real estate investor sells the property to the highest bidder. The domainer also purchases as many highly desirable Internet addresses as possible, then sells them for a profit. In both cases, the ability to buy a large number of investment items helps drive the initial purchase price down. Just like in real estate, the lower purchase price resulting from buying in mass amounts leads to a greater profit when selling or trading the bulk domain name registration.
These investors of bulk domain registrations are often confused with cyber squatters. Cyber squatters are individuals that purchase web site address names referring to intellectual property and web sites of common typos. In this way, the owner of the domain name similar to a commercial web site but involving a typo will get unintentional web traffic. On the other hand, a legitimate commercial registrant will only have a bulk domain name registration portfolio that includes expired web site addresses, common dictionary words and correctly spelled terms. In addition to purchasing and reselling these web site address titles, a domainer will also develop some site addresses into fully functioning web sites for greater profit and increased saleability. Business professionals that invest in bulk domain registrations usually try to stay anonymous due to the stiff competition within this field of investment.
The reason this is such a lucrative business proposition is that a web site address must be licensed through a designated registrar. There can be no duplicates, so there is a great demand for certain web site addresses. The ability to purchase bulk domain registrations from a licensed registrar and then seeking the opportunity to sell, resell or trade the authorized web site addresses can result in quite a hefty profit for bulk domain name registration investors. A licensed registrar must be accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) and/or by a national ccTLD authority. The Internet Corporation for Assigned Names and Numbers has oversight of generic Top Level Domain addresses. These gTLDs include: .com, .net and .org. Country code Top Level Domain addresses, or ccTLDs, are handled by a separate authority. However, both types of addresses can be present in a domainer's investment portfolio. This ability to register web site addresses is easier since 1999. Before that year, there was only one licenses registrar, NSI, able to register, record and authorize web site addresses. Since 1999, the International Corporation for Assigned Names and Numbers gave the ability to register web addresses to various other entities.
An individual looking to buy a web site address for their business cannot deal directly with the Internet Corporation for Assigned Names and Numbers. He must go through a designated registrar. Since the SRS agreement in 1999, the individual searching for a web address can shop for it by looking through the many competing registrars. Once a web site address is purchased, only the designated registrar that originated the purchase is authorized to trade, sell or modify it. Therefore, the competition is quite aggressive among registrars to make the originating sell. It is now easier to find a good deal while shopping for a web site address, as the competition between registrars continues to drive the price lower. A domainer may have already purchased a bulk lot of registrations that include the web address in question. In that case, purchasing the web address could be even cheaper. The individual would simply buy it from the domainer, at a reasonable price. Domain investors have already authorized the web address through the Internet Corporation for Assigned Names and Numbers, so an individual can purchase a web address in full assurance that it is not a duplicate. "His name shall endure for ever: his name shall be continued as long as the sun: and men shall be blessed in him: all nations shall call him blessed." (Psalm 72:17)
Business Domain NamesBusiness domain names are extremely important for people planning to promote their business online or people running a business that is exclusively online. A web name should reflect the services or products and preferably be the name of the company. If someone sells holiday baskets, perhaps they will want to purchase a domain name using the phrase "holiday basket." Some businesses buy several web addresses for one website to get more hits on the site. Plus, more names for one site can make the website more accessible. Although some names are free, webmasters will most likely have to buy them from a company. These sellers also offer other Internet tools such as email, web hosting and online marketing. Choosing the right company can be a daunting task, but if the webmaster knows what to look for, their website will soon be accessed through a great web address.
The prices tend to vary from service to service. The cost to buy domain names is typically around $25 per year. However, many companies will offer a lower rate per year if the customer signs up for a longer term. These services may offer terms as long as ten years. This, of course, means that webmasters will have to pay for that address for the next 10 years, but the rate may be as low as $7.00 per year. The name may be very valuable and calls for protection indefinitely. Customers can compare the prices and terms for these services online. Simply visit the companies' websites to get rates to buy domain names. Those who have any questions can usually reach them by phone or email. Consider combining services in one package. It will often save more money than using a different service for every business web tool.
Consumers will want to consider several factors when choosing web addresses. It's good to consider the length of the name. If possible, don't choose a long name. These can be harder for people to remember. Leave out such business terms as store, incorporated, gallery, company, etc. These only make the web address longer. For those who have a business with more than three words, consider using an abbreviation. Instead of John Doe and Associates Law Firm, it's possible to get business domain names with a phrase like "jdalfirm." The shorter the name, the easier it is to remember and the easier it is to spell. A long domain name will often be typed in wrong and people will only assume that there is a problem with the name - not their typing skills. Another factor in the domain name is the extension. There are specific extensions at the end of business domain names that signify what the company is. The extensions .COM, .NET and .BIZ are often used for for-profit companies. Non-profit companies often use the extension .ORG. Government agencies at all levels tend to use .GOV as part of the extension. The webmaster will want to choose an extension that is easy to remember. Bare in mind, though, that the more common extensions with the preferred name may already be taken.
In addition, webmasters will want to think about how similar the name is to some other web address. This can be a blessing and a curse. If the name is close to a major website name, many accidental visitors who typed the domain name wrong or remembered it wrong will end up at the wrong site. This could help one's website with exposure. However, should the similar website notice, they may try to sue for the domain name because of its similarity to their own. It's always better to play it safe and buy domain names that are as unique as possible. Many domain services will assist customers in doing this. They will suggest other names when they find that one is taken.
To select the right domain name service company, don't just look at the price, but also the company's reputation and years in business. "A true witness delivereth souls: but a deceitful witness speaketh lies" (Proverbs 14:25). Ask other businessmen with websites what business domain names companies they use. They may even recommend a local company. Some people prefer working face-to-face rather than on the Internet or over the phone. Before consumers buy domain names, they should make sure that the service has no complaints with the Better Business Bureau or the Federal Trade Commission. Read all about the business on its website. If possible, find out who their biggest clients are. Talk to a representative about the services offered. Webmasters will most likely be working with them for at least the next year so it's best to be sure that services won't need to be cancelled.