Domain Forwarding Service
The company desperately needed a domain forwarding service to save them from an unmitigated disaster. Harley's Teeny Tiny Bicycle Shoppe, which supplied infant sized bicycles to people who owned dog show acts, was in terrible trouble. The Shoppe's domain name was tinybicycles.com, but recently the registration had expired without Harley's notice, and a very sharp entrepreneur had snatched up the bike shop's site name and redirected Internet traffic to his website, tinyicicles.com. That's right folks, a place that sells little flavored icicles on a stick! Anytime an inquirer would type in tinybicycles.com, the online shopper would be directed to tinyicicles.com. Think of all the people looking for little bicycles that end up buying cherry icicles! It was a dark day for Harley. So the shop owner went on a crusade.
Harley would first need a new site name, so the bike shop owner contacted a new domain forwarding service provider. Harley was very distraught that the former domain forwarding registration and management company had not kept up with the bike shop's site name registration, which had expired almost six months earlier. This time, the site name was Harleysbikesfordogacts.com which the man thought was kind of catchy. The shop owner then asked if the Internet name service provided domain forwarding registration and the answer was yes, which was music to Harley's ears. Some thinking would have to go into his plan to gain back web customers from that icicle pusher.
A domain forwarding registration service acts very much like call forwarding on a phone. People typing in one site name are directed to another one. In many cases, this is a very helpful service for businesses or individuals with a particularly long URL address. It is also useful when a site name is misspelled and the searcher is sent to a page saying that the name can't be found. A forwarding plan using other site names that are close to the spelling of the desired site can also direct searchers to the correct site. With this idea in mind, Harley began scheming up a diabolical plan to end the icicle king's cold hearted but legal purchase of the bike shop owner's old site name.
Harley's scheme would need the services of the domain forwarding service company he was now employing to pull the whole thing off. Since site names can be very inexpensive, Harley bought eight site names very close to tinyicicles.com. As a person would type in these domain names, and he/she would automatically be taken to Harleysbikesfordogacts.com. Harley bought the following names: icicles.com, cherryicicles.com, deliciousicicles.com, littleicicles.com, smallicicles.com, and then the real kickers, yinyicicles.com, rinyicicles.com, ginyiciles.com and finyicicles.com. Just check your computer keyboard for those last four site names. Harley was hoping for a lot of really poor typists wanting tiny icicles, but hitting the keys surrounding the t key! And as part of the whole ploy, Harley began advertising tiny flavored icicles on a stick at his website. It makes perfect sense that people shopping for teeny tiny bikes for dog acts would also want a tiny grape icicle on a stick, right?
"And unto him that smiteth thee on the one cheek offer also the other; and him that taketh away thy cloke forbid not to take thy coat also." (Luke 6:29) Harley had not considered this particular truth when hatching his scheme. Everything he did was above board and legal. But legal doesn't always mean ethical. But a domain forwarding service is very helpful for businesses wanting to shorten their URL addresses, or who want to make sure that misspelled domain names still end up at their website. It's hard to believe that many large corporations may actually have thousands of site names, just to cover every possible scenario of a missed address. In this instance, a domain forwarding registration and management service would be the only option to keep track of all the registration expiration dates and attempts to use the names by other companies or individuals.
Harley was thrilled with the results of his marketing ploy. A lot of poor typists looked for finy icicles and were instead taken to Harleysbikesfordogacts.com, where they saw a perfect place to start a new hobby of training dogs to ride a miniature bike, but to also indulge in a sweet tooth craving for a tiny strawberry icicle on a stick. Alas, the whole scheme caught up with Harley one day when he wondered why the foot traffic into his shop and the online business had really slowed down to a crawl. Out of sheer boredom, he went to tinyicicles.com and was absolutely blown away. The icicle king had started selling tiny bicycles for dog acts along with now big flavored icicles on a stick. Harley was beaten all the way around, because the ice man had also bought a number of domain names very close to Harleysbikesfordogacts.com which included Charleysbikesfordogacts.com. Harley became so despondent that he closed the shop for two days and ate every one of tiny icicles, except the watermelon flavored ones, in the freezer.
In the world we live in, everyone has to cover their tracks. Businesses might have to employ a domain forwarding registratoin service. But everyone is very aware that trust among the human race is at an all time low. When God declared "Peace on earth and goodwill towards men," He was not talking about peace on earth between men but peace on earth between God and man because of Jesus' birth and its aftermath. Poor Harley had lost sight of the real purpose in life: there are a whole lot more important things than trying to get back at someone else, even if it's on the Internet.
Domain Name ParkingJust as the name implies, domain name parking refers to the practice of reserving a domain, or alphabet equivalent of a numeric Internet Protocol (IP) address on the Internet, which is not currently tied to an existing email or website. By parking or registering the name with an Internet Service Provider (ISP), cyberspace is set aside for future use. Internet businesses frequently use domain parking services to post a single page site with a message indicating that the site is either under construction or soon to come. Companies and individuals reserve virtual space, or real estate, on the Internet for a small annual fee much the same way as someone would sign a lease for an apartment to be physically occupied at a later date. Once registered, an address is proprietary, and as such, cannot be used by another entity. We recognize the domain as part of the Uniform Resource Locator or URL. For example, in the URL http://www.company.com, the domain name is www.company.com.
The popularity of the worldwide web has changed the way small and large businesses operate. In order for businesses to compete in today's marketplace, a web presence is crucial. Website advertising is one of the most vital promotional tools for any entrepreneur who wants to reach a local, regional, national, or global market. No longer can small or large corporations rely on walk-in or local traffic, but there must be an effort to reach a worldwide audience, one that is ready, willing and able to make electronic purchases of valuable goods and services, for greater profitability. Cyberspace is a virtual place where individuals and businesses can rent, lease, or simply reserve a specific location on the worldwide web from domain parking services. Reserved sites can be either monetized or non-monetized. Monetized sites are those that have potential to generate income, while non-monetized sites do not necessarily produce revenue.
Domain name parking helps companies begin the process of creating a web presence and driving global consumers to new sites. And just as automobile drivers pay for leaving a vehicle, so do registrants pay not only to use a distinct address, but also to reserve it for a specific amount of time. While a URL represents the unique identity and location of an internet advertiser, there is one individual whose identity is more unique and powerful than any in the entire universe. "Wherefore God also hath highly exalted Him, and given Him a name which is above every name: That at the name of Jesus every knee should bow, of things in heaven and things in earth, and things under the earth And that every tongue should confess that Jesus Christ is Lord, to the glory of God the Father" (Philippians 2:9-11).
There are several different advantages to using domain name parking. Registrants can create an immediate web presence prior to launching a site. Parking affords an opportunity to build brand recognition. A monetized parked domain can be used to advertise links to a targeted audience. Newly registered sites can be used to bookmark, or hold a place, and redirect visitors to existing sites. Once businesses register a unique IP or web address, a provider service reserves the cyberspace and posts either a monetized page featuring advertisements, or a non-monetized page notifying visitors that the site is still under construction. Registration will prevent others from using the same URL while a registrant constructs the site. But while the site is being built, visitors may get a sneak preview by doing a keyword search relevant to the URL. Typing the Uniform Resource Locator, or web address, into a search engine displays a monetized page with a relatively static layout featuring advertisements which domain parking services have sold to other advertisers. The non-monetized page directs visitors to the site where they will find a message that the site is under construction. Most registrants will launch a dummy website with an impressive home page, basically just for looks, and other pages marked "under construction." To encourage repeat traffic, registrants can include informative links to other existing sites that are helpful to visitors and give them an incentive to come back once construction is completed.
Domain name parking is also used as a great advertising tool to direct browsers to several active pages. Once a visitor types keywords into a search engine, a non-specific parked domain appears on the screen with links to a dozen or more related sites. Service providers use these kinds of sites as Internet billboards or classified ad pages to drive visitors via links to the websites of paying Internet advertisers. For instance, if an Internet browser is doing an online search for aluminum outdoor furniture, several links to entities specializing in aluminum outdoor furniture will appear on a page. Browsers can choose to click on any of the links to find more information on a target-specific product. Because domain parking services retain ownership and simply lease space to Internet advertisers, owning a monetized site can be a lucrative venture for both the service provider and the advertiser.
Internet advertisers seeking to locate parking services can do an online search. The first step in reserving cyberspace is to apply and pay for a domain, which can be registered free of charge or for a minimal monthly fee. The cost of hosting or parking is also either free or charged monthly, depending on the package registrants choose to purchase. Web hosting services conduct a search to ensure that no other entity is using the same address. Internet advertisers should park the new URL as soon as possible to reserve the space while constructing their website. Domain name parking will provide a temporary web presence, incentives to visit the site, and generate potential revenue for advertisers, parking services, and new registrants.