Junk mail arrives as a result of direct marketing lists that seemingly permeate both snail mail and Web mail. How do companies get personal names and addresses with so much ease? People don't even look at most correspondence coming from an entity that doesn't know names but can spell "Do Not Return to Sender. " And if an email has a sender name not recognized? Hit the delete button and move on! Yet millions of dollars are spent on advertising addressed to that famous citizen named "Current Resident.
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