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Information technology or IT lead generation is the wave of the future for prospecting potential customers, especially for web-based businesses. In a tight-money economy which promises to grow even worse, finding customers who have the cash or credit to buy goods and services can be a challenge. Ecommerce entrepreneurs may have access to millions of domestic and foreign online shoppers, but narrowing down and targeting a specific buyer is like finding the proverbial needle in a haystack.
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