Affiliate Marketing Management
Affiliate marketing management done effectively will monitor communication, commissions, emails, reporting, and contact information as well as maintaining records. Companies who offer affiliate programs can purchase software to manage their own campaigns or can hire a marketing company who specializes in this type of Internet advertising. Some of the top considerations for affiliate marketing management include product and commission structures, creative display ads, tracking variables, bonus programs, fraud protection, reporting, automatic communications, and managing records. Managing affiliations are important for several reasons. A merchant offering an affiliation with another company will want to make sure that who they do business with is a legitimate business owner and someone they want to be in partnership with. Also, to have a successful alliance both parties need to be in communication frequently and the merchant offering the program should deal honestly with his or her associates by making sure they are paid what is due them in a timely manner.
The concept of partnering with other websites is a popular one with many companies online; mainly because both companies can benefit by doing so. Becoming an affiliate partner is a type of advertising where both companies benefit either from the advertising or by receiving a commission. Some commissions are paid per click and others are not paid unless a sale takes place. Affiliate marketing management allows the tracking of commissions to be possible and is usually necessary when the company paying the commissions has quite a few partners. In addition, some merchants set up an affiliation with partners that offers a multi-tier commission program. This allows the affiliate to make referrals and from those referrals receive a commission from their clicks or sales.
Compensation for affiliates is usually based upon cost per click, cost per lead, or cost per sale. Some companies that partner with others online have a simple commission structure based upon one concept while others offer commission that is compensated based upon several criteria. Affiliate marketing management helps a company to keep track of the product and commission structure so partners get paid on time. When a visitor is on the partner site and clicks on the banner or link and goes to the other partner's site a commission might be earned if the visitor registers or makes a purchase. Some companies pay a flat fee just if the visitor clicks onto their site from their partner's site. The commission may come into play for certain products or the sale of any product as the partner receives a percentage of the sale. In addition, some partners pay a commission based upon leads. Leads can be realized if the visitor registers on their site and gives the needed information to become a contact.
One thing that could be considered very important when it comes to affiliate marketing management is the display ads used on partner sites and how attractive they are. The company who wants to advertise on another's website through a display ad will need to think about what information is needed in the ad to get attention. Most display ads have text, company name and logo, images, and any promotional information that is offered on products and services. Display ads should be changed up frequently especially if they are not producing satisfactory results. Software programs can be used to create attractive ads or companies that offer this service will be able to provide the client with various choices.
Tracking variables will usually include keeping track of each partner, how much commission is due, what new ones have signed up, and what reports can be used to accomplish affiliate marketing management. Tracking helps to expedite communications between partners. The partner offering the program will have the tracking reports necessary to help to answer any complaints or questions from partners. Reports can be set to filter based upon partner name, date, and more. Some software is set up so that a partner can go on the site and access his or her account and see what commissions are due and when they will be paid.
Fraud protection helps to stop those who use fake clicks and programs that simulate visitor activity in order to obtain unearned commissions. Affiliate marketing management helps to catch those who are not legitimate partners. Fraud protection is offered by advertising companies that offer services for affiliate programs and software can be purchased to help catch fraudulent activity. "Recompense to no man evil for evil. Provide things honest in the sight of all men" (Romans 12:17). In addition, a merchant might want to do some research by using his or her own reports of partners and see if there is anything that stands out such as an account that does not look legitimate.
Communication between partners is important and should be ongoing starting with an automatic response email that welcomes the new affiliates. Autoresponders in the form of an email is automatically generated at different times. An acceptance letter lets the partner know that the merchant welcomes them and gives him or her instructions on how to proceed. Affiliate marketing management that is effective should include frequent communication between partners. The partner should be able to access his or her account on the merchant's site who is offering the affiliation and subsequent emails can provide additional instructions to manage the account. In addition, the merchant offering the affiliation should make an effort to contact the partner by phone and address. This will help the merchant to see that the partner is a legitimate business owner.
Affiliate Program Marketing ToolsInternet advertisers use affiliate program marketing tools, such as e-books, streaming audio and videos, permission-based emails, and instant messaging to introduce prospective partners to the lucrative world of network sales. Affiliate marketing is a business-to-business vehicle used to build a network of independent website owners who agree to post advertiser links, emails, videos, or banners on their home pages. In exchange for those postings, advertisers pay website owners a commission on sales generated by increased visitor traffic. In advertising, a common practice is for advertisers to pay television stations a fee to sponsor certain programs. Major spots played during televised championship football games or other sporting events give advertisers an opportunity to promote their brand to a captive audience of millions of avid sports fans. Similarly, affiliate program marketing tools offer advertisers the opportunity to cash in on traffic generated when visitors log onto independent websites. Visitors browsing partner home pages are directed to click onto links which lead to advertiser's sites. Each time a visitor logs onto a home page, fills out an online form, purchases an item, or subscribes to a membership, the independent website owner gets paid. Commissions can run from 10% to 20% and up for some big ticket sales. Hotels and resorts, golf course and country clubs, airlines and travel agencies, and retail and wholesale merchants offer networking programs to sell products, goods, and services.
Because partnering with website owners increases traffic and boosts sales, advertisers are constantly looking for more affiliates to host links. In network marketing, more partner sites equals more visitor click-throughs and more cash conversions. As part of a strategic promotional plan, advertisers use affiliate program marketing tools, such as e-books which explain how partners can enroll in money making ventures. Advertisers also drive potential affiliates to their home pages via email campaigns, direct mail, or sponsored links on high-traffic web portals and search engines. Individuals seeking to earn extra cash or to develop a home-based Internet enterprise usually find networking programs by doing an online search, which yields dozens of sponsored links to advertiser sites. Interactive advertiser home pages can include e-books, marketing videos, blogs, and chat rooms to provide potential partners with a full description of the ins and outs of network marketing and potential earnings.
The most persuasive affiliate program marketing tools are online videos with testimonials from individuals who have joined programs and earned substantial residual income. Videos offer potential partners the chance to hear vivid success stories and get a first hand look at the monetary rewards of network marketing. Well produced videos are actually more effective than ebooks or text-sensitive emails; people simply do not like to read. However, viewing a video of successful affiliates perched on top of luxury cars or walking along an oceanfront property bought with program earnings is much more compelling than reading about it. While people are more prone to view videos than read ebooks, hearing the Word of God can lead to an amazing encounter with Jesus Christ and the gift of eternal life. "How then shall they call on Him in whom they have not believed? and how shall they believe in Him of whom they have not heard? and how shall they hear without a preacher? And how shall they preach, except they be sent? as it is written, How beautiful are the feet of them that preach the gospel of peace, and bring glad tidings of good things!" "So then faith cometh by hearing, and hearing by the word of God" (Romans 10:14 and 17).
Other affiliate program marketing tools include opt-in, or permission-based, email campaigns to keep potential partners abreast of lucrative program offerings. With opt-in emails, individuals give advertisers permission to regularly send emails without getting spammed or blocked. Permission-based email campaigns directed at consumers can include embedded links to affiliate advertiser sites where streaming video clips can be viewed to sell products and services, or to extend an invitation to join in a money making program. Advertisers easily establish a rapport with individuals who regularly subscribe to program emails and increase the likelihood of recipients becoming partners.
Internet entrepreneurs employ affiliate program marketing tools not only to offer website owners an opportunity to join in programs, but also to educate and train affiliates once they come on board. Corporations are interested in making a profit; and in order to become profitable, network affiliates must succeed. Ongoing training and videoconferences, instant messaging, and permission-based emails give novice networkers ample opportunities to become familiar with product lines and learn new strategies for driving visitors to advertiser sites. Advertisers also offer online incentives, such as limited- time-only special commissions based on visitor responses. Hotel affiliate programs may offer extra commissions for getting visitors to sign up for seasonal specials or book rooms in off seasons. Airline programs may also offer top commissions for independent website owners who succeed in getting groups to book flights during a certain time of the year. Affiliate program marketing tools can also include traditional print and direct mail media with links to advertiser websites.
Network marketing is a fast growing enterprise which has no boundaries. Because of the flexibility of the Internet, affiliates for domestic companies can live almost anywhere on the globe with Internet accessibility. Affiliate program marketing tools can be employed to keep independent partners abreast of corporate policy changes or new product lines. Telephony conferences, e-newsletters, web-casts, opt-in emails, and blogs are also vehicles advertisers can employ to build strong, cohesive teams of independent professionals eager to earn money by promoting a corporate brand. Strategic marketing tools serve to bring advertisers and website owners together and to provide the momentum and motivation to create and maintain a money making enterprise.