Viral Marketing Ideas
Implementing viral marketing ideas have proven to be quite an effective strategy for the perpetuation of advertisements and profit gaining. Not only do company's earn profit every time a product is purchased, they can also gain revenue for the amount of visits they receive to a website. By employing the use of electronic mail, businesses are able to blanket large quantities of target audiences in a way that saves time, money and effort, allowing a business to focus on other areas while seeing many benefits and growth. Viral marketing refers to any strategy that is implemented for the purpose of spreading marketing messages. Such strategies spread like the ripple effect, a slight movement, something falls in the water causing increasingly larger rings resonating from a single point. One of the fastest ways to spread information has always been by word of mouth. Tidbits of information can be spread at a rapid rate, spreading to literally hundreds all in a relatively short time span.
There are many different ways of implementing various viral marketing ideas, one of the most commonly used, via email. Electronic messages make excellent catalysts for the spread of information. Companies can easily attach links or other techniques intended to pique curiosity and draw attention. The content of such email does not always have to correspond with whatever might be advertised at the time. However, viral email marketing lends itself to be treated much like chain email, where one recipient is to send a message they have received out to ten friends, and everyone who receives the message is instructed to pass the email along to ten more friends, and so on. This serves to spread the message extensively among potentially hundreds, if not thousands of people. The idea commonly used among chain emails is the sender will receive some sort of incentive for passing the message along. Those in the marketing world have adapted this method for sales schemes. An ad will be sent out with a sales gimmick attached or suggestions that are intended to entice possible consumers to want to try the product or service. Once a person has read the advertisement, often there will be a link to a company's website, making the process of purchasing the advertised item an easy one.
A brilliant way for companies to make substantial returns on investments and get the word out about a product or service is through viral email marketing. As with any mass electronic mailing systems, precautions must be taken in order to avoid violating any laws against spamming. For this reason most companies set a limit on the number of people the message is sent to, at times telling those who receive the message to pass the ad along to only a few friends. The incentives offered also have to be carefully thought out in order to make the advertisement enticing enough to attract curious customers, but not overly so in the case that a system risks overload due to the volume of responses. Offering incentives gives credence to the fact that "every man is tempted, when he is... enticed" (James 1:14).
Precautions are also implemented by selecting a target audience. Through simple research methods yield results that allow businesses to gain insight into the types of people that have a greater chance of being interested in a product that is advertised or a service that is touted. This not only saves time, the risk of spamming is reduced, as is the possibility of a recipient deleting the message without even the briefest of perusals. By forming a select audience to message, the advertisement has a much greater likelihood of being read, followed through, and passed on to other potentially interested individuals.
Another way of making viral email marketing effective is by making the advertisement appealing on a personable level. By encouraging recipients to forward an appealing advertisement along to friends, those who receive the message will perceive that it came to them via a friend. A company benefits even more if customers see that other people they know are participating and getting involved on the promotion as well. People are more likely to pay attention to an electronic message if coming from a friend or close acquaintance. This also provides a way for the customer to relate to a company, product or service, and feel that the benefits are worth the potential cost. A business is also able to track the popularity and effectiveness of an advertisement campaign to discern the best ways of optimizing marketing strategies. If an ad does exceptionally well with a particular client base, then the company will know what kind of customer to target. Incorporating viral marketing ideas can go a long way in ensuring the greatest rewards for the time and effort invested is saved from pursuing more expensive methods of advertising that might not prove as rewarding.
An important point to consider is what the message will look like or consist. Most companies employ the use of viral email marketing, or other forms that are easily passed from one consumer to the next. Any organization who desires to make an impression should have an appealing advertisement slogan or graphics, and should be sure to make sure that the company name, logo, phrase, or any combination of the three is tastefully placed in or on the message so that recipients will know exactly where to go to redeem the rewards.
Viral marketing ideas abound as there are seemingly unlimited amounts of ways for word to spread among excited people. Companies who desire guaranteed results should keep a few pointers in mind. In order to get a message to spread as far as possible, the message itself must be not only appealing, but approachable. Before even creating such a message, a company or business should consider how they want the message to be perceived, or how they want the recipients to react. If a message does not seem worthwhile, then chances are it will end up being discarded as soon as possible.
Viral Marketing CampaignsInnovative methods such as viral marketing campaigns can be useful tools for marketing on the Internet. These campaigns are promotions of products, ideas and socio/political causes are based on the very human desire to pass along to anyone who will listen, breaking news that is good or bad, information that will inform or destroy, and humor that is classic or sick. Since most people will confess to having passed on stories, jokes, gossip or news to friends and family as well as coworkers, most of the population of the United States is also primed to pass along a slickly conceived advertising strategy that has also been known as a stealth marketing plan. The use of the word viral to describe this type of advertising is not a coincidence. Just as a few infected people can spread cold viruses quickly through the general population, so can viral marketing techniques be used to get a new product, a new buzzword, a social cause or a political party's views onto the internet and around the world in just a few hours or a few days?
The theory behind viral marketing campaigns is the age old fundamental truth of social community. Each person belongs to some sort of social network. Some networks are highly organized and practice high degrees of interaction and communication, while others are very small, with little contact between members. Nonetheless, expressions of life are exchanged in all groups, and excitement can quickly build over ideas or concepts that seem to be an expression of that group's core values. That excitement that fuels viral marketing campaigns. Because the internet has become the chosen method of communication for the generations under thirty, visiting social networking websites have become more popular than many network television programs aimed at that particular demographic.
One of the major viral marketing techniques for today's internet commerce is to use a product as part of a wildly entertaining video clip. Several months ago, a piece was shown on a large internet site purporting to show a very famous professional basketball star jumping over a speeding convertible that was destined to hit him had it not been for the well-timed jump. The video clip was passed like wildfire over the web, among every social network imaginable, and within a matter of two days was running on national television sports shows. The buzz was not about the stunt itself, which was truly amazing, but the talk was whether or not the figure in the slightly grainy video was actually the star everyone thought it was. The figure in the video looked exactly like the star, but the question was asked, "How could a man making so much money put his entire career in jeopardy over a crazy stunt like that?" A feat such as that one might have made the internet as an amusement, but the star's notoriety and supposed foolhardiness was the real hummer.
Now suppose that this star's agent felt that the client was losing public attention. Perhaps a new contract was looming and there was the sense that his star client needed some water cooler conversation to fuel a new fan base. Internet marketing pro might explain the explosiveness of viral marketing techniques and is hired to produce a video that may or may not use the actual star. The results speak for themselves, for in less than two days, the video raced around the world and the discussion began about the figure in the clip and whether or not the figure in the grainy video was the actual star. On the other hand, consider the possibility that the star's athletic shoe sponsor created the video. The buzz goes out, people are talking everywhere, and two weeks later a television ad campaign begins with the same clip, this time with a close up on the shoes being worn. Instant recognition is created, sales of the shoes skyrocket and all thanks goes to one of many viral marketing campaigns that have been used on internet users who never saw the sale coming down the track.
But for the more faint-of-heart website builders, buyers or owners, consider these less radical viral marketing tools for use in internet communications. First, begin writing a newsletter regularly and sending it to business associates with an invitation at the beginning and the end of the newsletter to forward on to their contacts. Also, consider placing downloadable games at the website that features ads that promote the desired product or services. Third, begin a blog, allowing others to post thoughts on it, even if the thoughts are contrary to the prevailing winds. Put invitations to visit the website of choice in the blog, and tell readers to invite others to participate.
In case it sounds like viral marketing campaigns are the end all be all, think again. The huge payoffs that could happen for the scenario pictured several paragraphs back regarding the possible shoe ads are a long shot at best. Many highly imaginative viral marketing techniques have been used in pricey campaigns, and fallen flat. . "O God, thou hast taught me from my youth: and hitherto have I declared thy wondrous works." (Psalm 71:17) Much time and thought must be given to an overall advertising plan that encompasses a number of different approaches to getting and keeping the public's attention. Unless there is a way to "renew" a campaign of this type, loop the intrigue back in again and again to newer concepts or ideas or products, this particular method may quickly run its course.