Ad Serving Software

Having ad serving software is an absolute necessity when a company is running various ad campaigns across the information galaxy known as the Internet. Gone are the days when a company only had to concern itself with a television campaign or a highway billboard marketing plan. In the 21st century, businesses spend a large portion of their advertising budget on Internet advertising, using a number of different approaches such as banner advertisements, text links, pop up advertisements, e-zine advertisements, classified advertisements, link exchanges, auto responders and many others, and by the way, none of these are inexpensive. And if a company is paying for this advertisement on a per click basis, meaning that a certain amount of money is paid for every advertisement a potential customer clicks on for more information, a sharply focused piece of computer programming is essential to the entire advertising scheme. Not knowing what's happening to a carefully planned marketing program out among the billions of Internet pages would be foolish to allow or even comprehend.

Ad serving software or ad tracking software will help a business nail down some very important kinds of information. For example, which of the many different ads that a company might have on the web has the best track record of turning into leads? If there is a dud advertisement running around out there that is getting a lot of clicks but goes no further than a click and is just costing the company a quarter or a dollar every time someone jumps on and off, the advertisement needs to be yanked and that is where this kind of computer program can help. Companies also need to know which leads turn into sales. From where are the sales coming and how did they occur? What was the stream that the eventual customer followed as the sale was finally realized? Ad service software can pinpoint where referrals are being generated and how much strength each referral source is providing towards an eventual sale.

Much ballyhoo is touted about the importance of having compelling advertisement copy. Ad tracking software can help a company president decide whether or not the copy she wrote for the company's newest product is having much effect on potential customers. Perhaps just the results that tracking programs can provide will alone take care of an overly sensitive ego or an overconfident one. With all the other employees afraid to really speak an opinion about the company president's writing abilities, the results from the software can be the measure of the need or the value of hiring a professional copywriter or not. "Blessed is the man unto whom the Lord imputeth not iniquity and in whose spirit there is no guile." (Psalm 32:2)

In addition to checking on how a business' advertising is doing across the web, there is another service that ad serving software can provide and that is the management of banner ads across one's own website. Gathering names of advertisers that would like to place a banner advertisement on your site and then selling them the privilege of having banner ads at various places on that website is a new way of generating revenue. This program can manage the timing and frequency of those banners ads, the location of them, and the ending date as well as provide those advertisers their own account through which business leads, referrals and sales as well as the number of clicks can be tracked for their own informational purposes. This software can handle a number of accounts for various advertisers on one's own site.

Ad tracking software can automatically rotate ads to different zones or location on the website and can automatically notify advertisers when their subscription is about to run out. The recruiting computer program can also run some banners more than others and can automatically send emails to clients. And for those website owners that have countless customers, hits and revenue coming in, most ad service software has an interface to SQL databases that will make the mountains of information make sense. So if marketing costs are high to advertise across a number of websites, and all this expense is generated with the desire to increase profits, why wouldn't a business owner invest in such ad tracking software? After all, many of the ad service software companies offer their services for less than fifty dollars a month for SaaS services and less than five hundred dollars for downloadable computer programming fro recruitment.

Of all the good and exciting benefits to using ad serving software, the most exciting and helpful would have to be the ability for companies to test and then retest and then retest again to see where the most effective places, methods and messages are for locating potential customers and turning them into a sale that will return again and again. With many of the computer ad programs available, real time feedback can be garnered and so the picture of a dozen marketing people rushing into a common office on a Monday morning and revving up the ad tracking software after a planned campaign has been implemented the Friday before is pretty cool to think about. At the same time ad serving software can help entrepreneurs to go out and build alliances with businesses who want to advertise on the entrepreneur's website. And in concert with the buyer the new friends in business can design a display of banner ads or pop up ads that can make them both money and this also a paradigm of the new way business is done. Keep careful track of your Internet business with new technology and ideas being born almost every day. Keep even better track of your relationship with God, for we all one day will given an account of our deeds before Him.

Popup Blocker Software

A computer without popup blocker software is like a mailbox overflowing with advertising circulars, coupons, and third-class bulk mail. The difference is that the mailbox can be emptied and the junk mail tossed into the trash. An unprotected computer continues to be bombarded with popups, pop-unders, and, perhaps, even more malicious and hidden applications. Popups are a type of banner advertising that appear on top of the website page that is being accessed. A pop-under is a banner ad that is hidden beneath the website page. But when the page is closed, there it is, demanding the user's attention. Internet advertising and marketing companies promote these types of banner ads for their clients because they can be an effective means for companies to sell their products and services. However, they can also be a great annoyance to computer users, especially when they appear faster than the user can close them. When that scenario occurs, the computer user needs immediate help, perhaps in the form of free popup blocker software.

Internet advertisers, of course, prefer that users do not utilize popup blocker software. Their businesses depend on getting a client's message in front of as many pairs of eyes as possible. The internet marketing strategy for many clients is to place banner ads or have either popup or pop-under ads appear on the specially selected websites or a network of related websites. For example, an entrepreneur that sells designer cat collars would want her marketing strategy to include placing advertisements on websites frequented by cat fanciers. The entrepreneur controls her marketing costs with pay per click advertising which means that she only has to pay a fee to the advertising firm when someone actually clicks on one of her ads. By clicking on the ad, the user is taken to the entrepreneur's website and, hopefully, will purchase a designer cat collar. With this type of marketing strategy, the entrepreneur isn't wasting scarce marketing dollars on ads that targeted to different niche audiences than her own. She can also track, through the advertiser's program, the number of unique visitors to her site from a particular ad, how long the visitors stayed on the site, and what purchases, if any, were made as a result of the visit. With this type of information, the entrepreneur can determine the effectiveness of the ad campaign and adapt it as needed to increase sales.

Though banner ads are a legitimate component of an internet marketing strategy, most website surfers find them to be annoying and frustrating. Each one of the major internet browsers comes with popup blocker software as a built-in function that acts as a shield to protect the computer user from malicious spyware. A psalmist praised God for being a shield, a protection from harm, with these words: "Blessed be the LORD, because he hath heard the voice of my supplications. The LORD is my strength and my shield; my heart trusted in him, and I am helped: therefore my heart greatly rejoiceth; and with my song will I praise him. The LORD is their strength, and he is the saving strength of his anointed" (Psalm 28:6-8). In the computer world, however, the browser's software isn't always enough to keep the ads away. Web surfers can download free popup blocker software as a second line of defense against them. There are other ways that web surfers can protect themselves and their computers from the more malicious effects of popups. Industry experts warn users to be especially careful about downloading file-sharing software, even the more popular ones, and freeware. Such downloads often comes with additional software, known as adware or spyware. Information about the additional software may be hidden away in an obscure section of the licensing agreement or part of a readme text file. Though such agreements are supposed to be read before downloading the application, the freeware and file-sharing vendors know that most people do not. Without the protection of popup blocker software, the consumer may download the freeware or file-sharing software without receiving any clear notification of what additional software is also being installed on his computer. Even a free popup blocker software program will probably be able to thwart most adware and spyware.

Though the popups and pop-unders are an obvious annoyance, they are not necessarily the biggest problem caused by these secret downloads. Some of these programs run continually, hidden in the background, even when the downloaded application is not being used. These applications, which usually include bugs, can affect the computer's ability to appropriately navigate around the internet. The surfer may experience delays in accessing sites or downloading other files. Even worse, however, is that some of these applications are designed to create a user profile by gathering personal information and sending it back to the software owner. This information may include what websites the surfer visits and may even include email addresses in the user's contact directory. Even worse is the fear that some of these applications have the capability to capture and pass along information that a website user enters on an online form. For example, the application may pass along that an individual purchased certain books, subscribed to a particular magazine, or applied to become a member of a grassroots political organization. These privacy violations are of real concern to many. Knowing the possibility of such violations should be incentive enough for almost every internet user to download a free popup blocker software program or to purchase one of the many available programs. Most of these come with a free trial period so that the individual or business owner can find the right one to meet his or her specific needs.

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